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Job Description

OBJECTIVE:

The Franchise Lead position must contribute to cross-functional team work to achieve excellent results of responsible Hematology brands and must deliver these results with a deep understanding of customer insights and market understanding. This individual should develop and implement best in class marketing strategy to improve the brand/franchise competitive position. She/he should lead, direct and control all marketing programs and activities to meet the organization’s short and long-term business objectives, comply with regulations and standards on product planning; campaigns; marketing communications and promotions, as well as, monitor, analyze and evaluate market trends, consumer/customer behaviors and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing environments and competitive condition.

ACCOUNTABILITIES: 

Demonstrate strategic planning and tactical execution capability

• Lead, design, and facilitate launch strategy/brand planning process for Hematology portfolios.
• Develop sales forecast based on Critical Success Factors and Brand Objectives.
• Utilize specific, relevant metrics to measure brand performance against both the sales results, as well as, non-financial KPIs such as brand preference and customer perception and patient access.
• Plan and manage commercial budget and resource allocation based on priority and necessary trade-off for overall performance of the brand. Execute, evaluate and adjust rolling tactical marketing plans including both traditional and e-marketing activities Analyze customer insights, healthcare environment, market trend, brand equity, pricing, reimbursement, and clinical profile of Hematology brands and relative competition to be used for strategic development and dissemination for commercial execution.

Strong alliance and networking capability

• Manage customer relationships with Key Opinion Leader (KOL), top national influencers/prescribers, as well as payers, and other key stakeholders for Hematology brands.
• Exhibit cross-functional teamwork to ensure alignment with key stakeholders in Taiwan brand team (Sales, Medical, COE, and Regulatory).
• Demonstrate good collaboration between area/region/Global Hematologyteam.
• Develop and coaching APM/PM to achieve brand goals and competency of marketer.

Company business policy & compliance

• Fully understand industry and company policy & code of conduct.
• Ensure all marketing and sales activities comply with regulatory environment with the goal of maximizing product opportunity.

QUALIFICATIONS

• Business or medical degree with university graduate or above. Pharmacy background is a plus Working Experience
• At least 3 years of solid marketing experience in Oncology TA. People management and >5 sales experience is an advantage
• Has project experience with epidemiology/patient journey/sales forecast is highly desirable
• Result driven. Accountable for the performance and resource management
• Patient centric, passionate, and innovative
• A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• Excellent interpersonal and communication skills, both verbal and written
• Team player, open-minded and positive thinking

TRAVEL REQUIREMENTS:

Overseas and Domestic Business Trip upon Request

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