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Senior Brand Manager - Neuroscience

Apply Now Email Me Job ID SR0040737 Date posted 09/10/2019 Location: Sydney, Australia

Role Responsibilities:

Financial

  • Achieve/exceed budgeted sales targets (Including market share targets)
  • Control expenditure within the agreed limits in the Budget or subsequent forecasts
  • Achieve agreed product profitability targets
  • Work with finance to deliver sales & OPEX forecasts as required

Analysis

  • Work with the Business Analysts to analyse and interpret market data and provide insights to grow the brand and monitor performance
  • Initiate market research as appropriate to indentify product opportunities
  • Review effectiveness of promotional activities calculating ROI where possible

Forecasting

  • Forecast product sales for existing (and future) products as required
  • Monitor performance relative to the forecast promptly advising of deviations to the plan
  • Provide forecast to supply chain ensuring that all products have sufficient stock to meet market demand

Planning

  • Prepare Product Portfolio review and plan identifying opportunities and gaps that need to be addressed
  • Prepare forecasts and presentations for all applicable planning cycles for assigned product/therapeutic area
  • Prepare business cases where applicable for products within therapeutic area

Strategy Development & Implementation

  • Responsibility for Marketing & Sales plans across all planning cycles. Cross functionally design product and therapeutic area strategies by chairing relevant brand team and facilitating brand team meetings/forums
  • Implement marketing strategies as outlined in the marketing plan
  • Maintain a appropriate in-field activity level to deliver implementation plans with Key Accounts
  • Prepare Long-Range and Lifecycle Management plans that extend the product life cycle and manage patent expiry and LOE environments as appropriate

External Customers

  • Create and maintain customer segmentation and activity model for healthcare customers with the assistance of the Business Analysts
  • Devlop and implement strategies to move customers along the adoption ladder
  • Maintain direct relationships with individual customers, including KOLs and Key Accounts
  • Assist the Medical Department with Advisory Boards including formulation of the agenda and attendance at meetings
  • Attend National and International Congresses as required to stay abreast of therapeutic area issues and strengthen KOL relationships
  • Co-ordinate all sponsorship initiatives for the therapeutic area
  • Maintain relationships with HCP, patient and industry bodies in relevant therapeutic area
  • Stay abreast of Government, Regulatory and Reimbursement issues
  • Maintain relationships with suppliers and wholesalers as appropriate

Internal Stakeholders & Leadership

  • Assist in training of any Sales or cross-functional Team in market environment and product strategy
  • Build Sales Team engagement with marketing and organisational strategy via presentations and workshops at sales meetings
  • Work with Neuroscience Business Lead to provide strategic direction, leadership and coaching for any sales representatives
  • Provide leadership and mentoring to the Neuroscience Product Manager in alignment with the Franchise Director

Role Requirements:

Functional Knowledge, Business Expertise, Nature of Impact, Communication Skills, Innovation

Critical functional knowledge

  • Proven ability to plan and manage innovative/specialty brands
  • Key facilitator of strategic and operational decisions relating to therapeutic areas &/or multiple brands
  • Proven ability to develop and communicate therapeutic area strategy based on integrated knowledge of cross-functional teams

Critical business expertise

  • Strong financial knowledge to lead therapeutic area portfolio management
  • Excellent analytical skills and proven ability to synthesize information from the internal and external environment to lead therapeutic area strategy
  • Strong coaching and leadership skills applicable in a sales and marketing context
  • Validated experience and knowledge of external customers including patients, prescribers, payers, providers

Nature of Impact:

  • Direct impact to Franchise, Oceania & GEM  P&L given the importance of therapeutic area portfolio management to maximize drugs’ value throughout its life-cycle

Communication Skills:

  • Excellent downwards communication skills to attract, lead and motivate stakeholders and align them with global strategy and vision
  • Excellent upwards communication skills to drive program excellence and engaging cross functional partners

Innovation

  • Pragmatic use of digital to build capability and provide deep market and customer insights that are valuable to portfolio management

Capabilities

Critical technical, professional and personal capabilities

  • Extensive knowledge of relevant therapeutic area(s) (desirable)
  • Experience in multiple brand strategy and commercial operation
  • First line management experience of sales and marketing personnel (desirable)
  • Business Acumen
  • Strategic and analytical thinking
  • Ability to deal with decision making processes in complex organizations and generate collaboration and follower-ship

Critical leadership capabilities

  • Entrepreneurial and proactive management skills and a "can do attitude” to manage fast-growing market
  • High level of personal maturity and natural authority
  • Committed to talent development and capability building for sustainable growth
  • Emotional Intelligence
  • Customer and Patient orientation
  • Ability to lead without authority
  • Ability to work in a changing work environment and to lead change
  • Ability to work within an internal and external compliance framework
  • Resilience and Tenacity

Education / Experiences

  • Bachelor’s degree or equivalent knowledge experience is preferred
  • Bachelor’s degree in Biological and Medical Sciences, or Medicine or equivalent knowledge experience is desirable
  • Business knowledge, MBA desirable
  • >3 years of standard-setting performance in this role or a comparable role

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

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