Project & Omni-Channel Engagement Manager (Gastroenterology)

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Project & Omni-Channel Engagement Manager (Gastroenterology)



Business Area Overview

The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.

Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential.

Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here.

Success Profile

What makes a successful team member within EUCAN at Takeda?

  • Agile
  • Ambitious
  • Analytical
  • Collaborative
  • Enthusiastic
  • Entrepreneurial

I know that I need to work in a place where I can grow and be challenged, and what motivates me the most is to make a difference. I think what we offer here at Takeda truly helps patients. And it’s important to bring others along on that journey.

Rebecca Yu VP of Patient Value & Access

Believe in your own ability to do the things you want to do. If you do that, things will happen.

Heena Howitt Country Medical Lead Genetic Diseases

The faster we help someone get a true diagnosis of their underlying condition, the faster we can offer a treatment that can help them get back to living their life and improve their future outlook

Christian Downton Business Unit Director Rare Metabolic Diseases

Working at Takeda

  • Inclusive

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  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.

  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 16 companies to receive Top Global Employer® status for 2021.

  • Work-Life

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  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

Project & Omni-Channel Engagement Manager (Gastroenterology)

Job ID R0045174 Date posted Sep. 09, 2021 Location Stockholm, Sweden

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Job Description

People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda.

Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have?

We are currently hiring for a Project & Omni-Channel Engagement Manager (Gastroenterology) in full-time for our office in Stockholm, Sweden.

Working as a partner to the Business Unit (BU) Director and with the full GI Business Unit, this role plays an important part in the continued evolution and development of the GI Business in Sweden. This role is a unique blend of strategic and operational responsibilities, including:

  • Identifying and communicating business drivers, opportunities, and risks across the breadth of the portfolio

  • Developing and Leading high performing and customer-focusedcommercial Initiatives, through leading and driving of core business initiatives

  • Developing and implementing a comprehensive Omni-Channel strategy within the BU to leverage new and existing channels which optimize our engagement with stakeholders

Your tasks in detail

Identifies and communicates business drivers, opportunities, and risks across the breadth of the portfolio and ensures that they are acted upon including:

  • Ensures brands, competition, market dynamics, medical trends and levers of growth are analyzed on a regular basis and develops view on brand issues, market development, competitive positioning, customer segments and needs

  • Assesses value creation potential of business development opportunities

  • Ensures learning's and identified initiatives/projects are acted upon by cross-functional GI BU team members

  • Works collaboratively across the Nordic countries and with CoE to foster best practice and GI portfolio insights sharing

Develops and Leads high performing and customer-focused commercial initiatives, through leading and driving of core business processes, including:

  • Ensures the team lives and executes customer-centrality, defined as listening to customers and meeting their needs to provide customer-centric solutions, also ensures that in the team mindset and outcomes - the patient comes first

  • Builds project management capabilities of the Core and Agile Team members, driving value-based key account management as a mindset

  • Promotes cooperative and inclusive ways of working together within the cross-functional team

  • Identifies and understands training needs (target: KAMs and Brand Customer Managers) and shapes agendas for sales conferences and BU team meetings, appraises performance within the team

  • Drives core projects (timeline and quality) such as Innovation, National Congresses, Regional meeting and ensures adaptation/implementation of new processes as required

  • Identifies and executes critical projects and initiatives for the GIBU which create growth and capitalize on market dynamics / differences

Developing and implementing a comprehensive Omni-Channel strategy within the BU to leverage new and existing channels which optimize our engagement with stakeholders

  • Ownership of the BU OCE strategy and implementation; working closely with BUD, Commercial Lead to define Omni-Channel Strategies in the Brand plan

  • Create, monitor, optimize and report on Omni-Channel campaigns

  • Define and set KPIs for the various Omni-Channel campaigns in close collaboration and alignment with CoE and Project Manager/OCE Leads in other BUs

  • Set clear Strategies, define processes for each of the defined Focus Channels (CRM, webinars and Remote Engagement, Approved emails, Websites, etc.)

  • Ensure seamless roll-out of new technologies, processes, and training in alignment with CoE(s)

  • Measure performance of digital marketing campaigns vs goals (defined KPIs), including lead scoring practices to enable higher conversions and optimizing customer reach

  • Point of contact with CeX to ensure optimal targeting and segmentation together with the FLM; follow-up on dashboards with BUD to ensure alignment with KPIs

  • Work cross functionally with Commercial, Medical and Market Access Teams spreading the OCE capabilities and deployment across the BU

  • Lead the creation and monitoring of selected Omni-Channel projects with Takeda’s preferred Marketing agencies, negotiating the best offers and defining deliverables according to KPIs set by BUD

Your profile

  • Bachelor’s degree

  • Experience in Digital Marketing and ability to motivate the whole organization and cross-functional teams when implementing new strategies and ways of working

  • Experience in Omni-Channel Management

  • Experience working with specialist products, preferable experience working with GI diseases

  • Experience with new product launches, especially in specialty care and/or orphan disease markets.

  • Experience in managing customer relationships across the full spectrum of customer types in healthcare industry.

  • Experience in managing cross-functional projects and accounts

  • Healthcare environment knowledge

  • Business fluency in Swedish and English

  • Proven track record in dealing with complex portfolio, country, and stakeholder situations

  • Accustomed to managing diverse and changing work scope and workload

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world. Learn more at

Diversity, Equity, and Inclusion

At our heart are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, race or ethnic origin or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool! (Please attach your CV in English)


SWE - Stockholm - Lindhagensgatan

Worker Type


Worker Sub-Type


Time Type

Full time

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We take action by focusing on our four priorities

  • Create an exceptional people experience
  • Responsibly translate science into highly innovative, life-changing medicines and vaccines
  • Protect our planet
  • Unleash the power of data and digital

About our location

Stockholm, Stockholm County

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