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Sr. New Product Development Manager

Apply NowEmail Me Job ID R0023085 Date posted 09/16/2020 Location: Shanghai, China

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Job Description


Assess business opportunities for both internal and external molecules/indications for respective Therapeutae Areas Build/implement portfolio strategy and prioritize potential molecules/indication to reflect China unmet medical needs Identify appropriate development strategy to accelerate new product launch process and maximize business potential through working with key stakeholders Own the brand and ensure a smooth transfer to BU by L-24 months


Lead market opportunity assessment through a thorough understanding of the product/indication and China unmet medical needs

  • Disease knowledge: current treatment and potential change in the future
  • Product knowledge: target product profile, launch timeline, patent situation, and etc.;
  • Market understanding: current size and trend, buying process, patient journey, competitor intelligence, and etc.;
  • Business case preparation: a) make reasonable assumptions based on all existing information; b) seek alignment from different stakeholders; c) present and get endorsement from China management team; 4) communicate the business case to regional/global teams and seek feedbacks.

Prepare and own the portfolio strategy for respective therapeutic areas to reinforce Takeda China strategy

  • Lead TA portfolio strategy preparation based on in-line products, pipeline products and company strategy through working with cross functional teams;
  • Seek China management endorsement and communicate it with related regional and global stakeholders;
  • Prioritize potential molecules/indications in the pipeline according to the portfolio strategy;
  • Propose potential inorganic growth based on the portfolio strategy and lead or actively participate related projects

Identify appropriate development strategy to seek any opportunities for an accelerated launch and support China Aspiration plan

  • Work closely with development function to understand existing clinical development strategy;
  • Work with China cross functional teams, e.g. medical affairs, regulatory and BU, to identify opportunities to accelerate new product launch;
  • Propose the plan in CPDC (China portfolio development committee) and seek endorsement;
  • Closely monitor the progress for all existing pipeline developments projects and coordinate follow-up activities to support an on-time or earlier delivery

Support new product pre-launch activities

  • Act as the brand owner and ensure a smooth transfer to the BU till L-24 months;
  • Own the pre-launch activities through working closely with both medical affair and development organization;
  • Participate appropriate medical activities, e.g. AB meeting, and conduct field visit to seek inputs/comments from KOLs.



Affiliate: Regulatory, Medical Affair, BUs, Access Excellence and Government Affair

Region: Respective Franchise / Portfolio Management

Global: Respective brand teams or NPP teams,

Development: TDC Asia


Consultancy and/or Market Research agencies



Shanghai, China

Worker Type


Worker Sub-Type


Time Type

Full time

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