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Brand Manager

Apply Now Email Me Job ID R0012290 Date posted 09/10/2019 Location: Seoul, South Korea

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Job Description

OBJECTIVE: 

  • Planning brand strategy and followed tactic to achieve brand objectives as a part of the GD BU and corporate goal 
  • Analyze the competitive market landscape and develop strategic plan to overcome and penetrate the market  
  • Organize marketing campaign and follow up the implementation to collaborate with sales team
  • Manage brand related KPI and other business indicators for seamless business progression and perusing brand performance

ACCOUNTABILITIES:

  • Brand management

- Establish a brand strategy and setting business plan to deliver business goals.

- Actively interact with Global/Asia franchise for strategic decision, and campaign creation.

- Lead new product launch with multi-functional teams.

- Manage brand P&L and marketing budget

- Develop new product ideas and concepts in line with mid-term business strategy.

  • Strategic Sales planning

- Define business opportunities thru full understanding of market/competitive landscape and allocate resource

- Engage and lead commercial functions and make timely decision

- Monitor and analyze weekly/monthly sales trend and review monthly Fcst reflecting market demand and business risk

- Implements tactical plan by allocating appropriate resource.

  • Marketing Campaign & Communication strategy development

- Manages the execution of communications, research and public relations plans.

- Develops advertising plans to support the marketing plan, identifies appropriate vehicles and messages, and works with appropriate management to convey needs and image of the company.

- Oversees the management of assigned vendors and agencies.

  • Ensure Ethical and Compliant Behavior

             - Ensure all activities supporting the Brand/s are compliant with legal requirements in the respective country and Bayer Corporate guidelines and regulations.

             - Communicate Takeda’s standards of Business Ethics and Compliance to both internal and external customers.

  • Duties and / or roles are not limited to details above and may evolve or change during the course of the role based on company priorities and manager’s discretion.

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

  • Master or Bachelor’s degree in Pharmacy, Biology and Chemistry
  • At least 5 years of Marketing  experience in Pharma industry
  • Preferred the experience in Specialty Medicine (e.g. rare disease)
  • Commercial acumen and understanding of business financials
  • Results oriented, resourceful, independent.
  • Collaboration, interpersonal effectiveness and communication skills
  • Excellent in verbal and written English, in addition to local language

Locations

Seoul, Korea

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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