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GI Senior Brand Manager

Apply Now Email Me Job ID R0013042 Date posted 10/16/2019 Location: Rome, Italy

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Job Description

As a Senior Brand Manager, GI you will be empowered to build an in-depth understanding of customer and patient needs within the IBD and other GI diseases space, customer behavioural change opportunities, the market environment (including competitive intelligence), resource availability and translate these insights into a customer engagement strategy and planning standards. You will embed a high customer focus within GI team by spending a significant amount of time with customers and placing patients and customers at the centre of every business decision.


Customer Activities (40 – 50%)

  • Identifies, develops and fosters professional long lasting peer-to-peer relationships with key physicians, key opinion leaders (KOL) and academic centres and ensures ethical and high level exchange of scientific information in oncology.

Business Strategy and Management

  • Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance;
  • Lead the pre-launch and launch planning for Entyvio SC in UC and CD, including flawless execution of the launch plan;
  • The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including but not limited to:
    • Development and implementation of promotional materials;
    • Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance;
    • Create programs and tactics customized to different customer groups including HCPs and media and support to compelling programs proposed by patient associations;
    • Strategic and tactical lead of Takeda´s congress activities, managing resources according to clear priorities;
    • Identify relevant patient support services in line with strategic planning;
  • Has a strong understanding of the local IBD market (preferably also other GI diseases) and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;
  • Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance. Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage. Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities;
  • Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;
  • Leading the business development process; coaches and monitors internal and external progress; interacts with other functions to identify the best external suppliers to cover the IBD need drives the integrated life cycle plan;
  • Achieving the above through effective liaising, networking and working relationships with the Takeda Value &Access Team, GI Brand Team, Takeda country Medical Department, IBD Product Specialists, Commercial Excellence and other relevant outsource agencies.

Financial Management

  • Actively analyse in-market performance and identify key metrics to assess the performance versus plan at the market, segment, and customer levels, taking into account key drivers of customer behavior;
  • Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.;
  • Effective budget control and resource management within predefined project budgets.

Risk Management and controls

  • Supporting the GI BU Head and the Marketing Lead in managing the company’s risk profile including, (where appropriate), Code of Conduct and the Health and Safety performance of the business;
  • Assisting the GI BU Head and the Marketing Lead in ensuring that appropriate internal controls are in place;
  • Utilizing new market research approaches with business partners to assess business risks and opportunities. Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities.

Your Profile:


  • University degree (marketing, science preferably);
  • Minimum 3 years of experience in pharmaceutical industry;
  • GI specific experience (at least 2 years) is preferred;
  • Identification with Takeda-ism values;
  • Fluent written & spoken English.

Best chance criteria

  • Minimum 3 years of experience in pharmaceutical industry;
  • Communication & strong interpersonal skills with an ability to influence at high level;
  • Understanding the decision making units and an ability to manage complex networks;
  • In depth knowledge of applicable laws, regulations and codices for pharmaceutical industry; 
  • Business acumen and ability to understand and actively contribute to the management of a P&L;
  • Outside thinking rather inside focus; advocating patient and HCP perspective into the organization;
  • Crucial that the candidate understands the GI environment and business model where the brand/s operate including working with a KAM model;
  • Willingness to spend high amount of time with customers;
  • Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level;
  • Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations;
  • Innovative, develops new ways of working and uses these to differentiate from competition;
  • Strong communicator with the ability to engage both external and internal customers;
  • Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals; 
  • Personal drive to follow-through plan and excel;
  • Can do attitude.


Rome, Italy

Worker Type


Worker Sub-Type


Time Type

Full time

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