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Business Unit Head - IBD

Apply Now Email Me Job ID R0006648 Date posted 01/10/2019 Location:Oakville, Canada

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Job Description

The Business Unit Head, IBD is responsible for setting the vision, defining the Business Unit (BU) strategy, and ensuring execution of brand and key account plans to achieve the ambition goals. The individual will lead the BU team members and cross functional teams to deliver a superior patient experience, while exceeding expectations of key customers and becoming the best-in-class in IBD. The Business Unit Head is responsible for sound sales & marketing strategies as well as targeted patient programs to ensure successful performance, goal achievement and P&L responsibility for his/her BU. Thereby the BU Head acts in compliance with laws, internal regulations, company strategies & Takeda’s corporate philosophy and supports GM in achievement of company objectives.


Leadership responsibility for sales & marketing team:

Provides strong leadership and guidance to immediate team and cross functional stakeholders

Promotes cooperative and an inclusive way of working together within the BU team members and the cross functional teams

Provides leadership to execute on customer-centricity, and ensures that the team mindset is focused on the patient

Sets targets and objectives for the BU and promotes & monitors achievement

Coaches, mentors and develops employees through the performance management framework of Quality Conversations

Builds a strong team to deliver on results

Financial & strategic planning:

Fully responsible for the local IBD business, including Entyvio and any future products in this therapy area

Develops an IBD strategy in close cooperation with cross functional team members (medical, marketing, sales, market access, business support etc.)

Ensures implementation of policies and programs to achieve maximum sales and profit

Establishes a financial plan including units, sales and expenses in alignment with overall financial planning process and ensures regular forecasting

Prepares brand strategy and marketing plan for the IBD brands and develops & coordinates commercial strategies/tactics with specific timelines, budgets and stakeholder responsibilities

Ensures brands, competition, market dynamics, medical trends and levers of growth are analysed on regular basis and develops view on brand issues, market development, competitive positioning, customer segments & needs

Establishes and further develops a successful go-to-market model and drives projects for a revolutionary new onset in Pharmaceutical Marketing (implementing a best in class specialty care organization)

Sales Force Planning and Management:

Responsible for building the business planning and execution capabilities of team

Provides strategic direction on customer focused initiatives, projects and materials

Drives business planning and management process

Ensures the capabilities of the team are continually elevated to achieve and exceed targets

Building and leading a team to inspire a high level of commitment and performance through development and coaching in supported by defined processes

Sets targets and objectives and promotes & monitors achievement

Collaborates with Customer Excellence Strategy and Analytics team to obtain insights and drive optimal business decisions

Contributes to the development of the incentive plan for the field team with active decision making and focus on the desired outcomes

Project Management & Cross Functional Cooperation:

Ensures implementation of all truly cross-functional plans for sales and marketing, while working in close collaboration with Medical and Market Access functions

Transforms and communicates strategies into implementable tactics and ensures smooth execution through core team and cross functional team members.

Expands products/markets by innovative commercial programs and high quality education programs for health care stakeholders

Customer Activities:

Identifies, develops and maintains professional relationship with key customers, KOLs and scientific societies, identifies new opportunities and ways to better meet customer needs, serves as role model in terms of customer orientation, in order to develop a high performing customer centric organization

Provide input for the development of projects and anticipate customer need/solution approach

Actively participates in customer events and congresses

Maximize understanding of the customers and uses this information to meet the customer needs

Identifies possible patient networks and plans and executes fruitful collaborations

Develops, implements and evaluates meaningful patient programs and services according to patients needs

Acts as key driver to strengthen reputation of Takeda in the country

Administration, monitoring and controlling:

Plans and monitors the expense budgets and ensures proper resource allocation. Checks constantly the efficiency of tactical measures & programs and takes corrective actions if required

Monitors KPI’s (sales, MS, prices, timelines, milestones etc.) on regular basis

Monitors competitor activities (Market Intelligence and Benchmarking) on regular basis and ensure learnings are acted upon.

Supports adherence to defined local & shared service processes for a smooth handling of internal workflows including ordering & purchasing, invoices operation, promo-material-clearing etc.

Ensures that quality standards and legal & internal requirements are met

Cross country collaboration

Foster best practice and customer insights sharing among LOC and Takeda international teams with the aim to become a best-in-class organization

Represent the BU in regional, global or other management team meetings

Actively collaborating with Global and regional commercial, medical and market access teams in developing strategy and tactics for IBD

Product, Disease and Market Knowledge

Demonstrates a sound understanding of the local competitive environment and relevant therapy area

Knowledge of the therapeutic area allowing for meaningful conversations with stakeholders about management of disease state (IBD) and how Takeda can help to improve patient outcomes

Displays a detailed understanding of clinical trials, study design and is comfortable selling, using such material to relevant customers

Demonstrates a strong capability in illustrating the value of Takeda products through insights gained and analyzed

Uses local market knowledge to identify potential projects or joint working initiatives that support patient needs

Uncovers valuable customer insights to build viable action plans to support IBD business

Communication and Cross Functional Collaboration:

Provides technical and educational support to Health Care Professionals (HCPs) while leveraging a diverse Patient Support network and capability

Acts as a resource to internal and external cross-functional customers by understanding their needs and goals and facilitating communication and information sharing in order to educate and enhance customer capability, while optimizing the patient experience

Fosters best practice and customer insights sharing among colleague’s cross functionally with the aim to become a best-in-class organization

Administration, Compliance, Monitoring and Controlling:

Accountable for maintaining a thorough understanding and adherence to all applicable codes, internal and external policies and regulations (i.e. Innovative Medicines Canada, code of conduct etc.); upholds a commitment to compliance and operates with integrity within all business activities

Identifies and takes action to meet personal and professional development needs by driving the appropriate learning activities to build and elevate capabilities; ensures continuedprofessional growth to enhance credibility and earn preferred status with customers

Ensures that quality standards and legal & internal requirements are met


Bachelor’s degree required, advanced degree preferred with emphasis in Life Science, Business or Economics

10-15 years’ experience within the pharmaceutical sector, and with therapeutic area expertise.

Prior P&L Leadership of an operating business unit or function, strong experience managing/driving budget/resources and profitability

Commercial launch experience within specific therapeutic area and life cycle management.

Executive Experience communicating internally and externally as Voice of a Region, Brand or Business Unit

Prior involvement collaborating with therapeutic area key opinion leaders and cooperative study groups

Prior engagement with EMA, and National Agency for the Safety of Medicine and Health Products

Strong preference to candidates with experience in specialty (GI and Biologics)

Strong understanding of pharmacology and therapeutic knowledge is an asset

Excellent –oral and written communication skills

Excellent interpersonal skills and capable of building effective relationships and rapport

Collaborative approach-actively includes others in dialogue and skilled at eliciting information

Completion of Accreditation course by the Council for Continuing Pharmaceutical Education (CCPE) an asset

Bilingual in English and French (both verbal and written communication) an asset


Ability to drive or fly to various meetings/client sites up to 20%


Oakville, Canada

Worker Type


Worker Sub-Type


Time Type

Full time

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