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Brand Lead/ Руководитель по препаратам Gastro

Apply Now Email Me Job ID R0015490 Date posted 01/13/2020 Location: Moscow, Russia

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Job Description

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission.

https://www.takeda.com/our-stories/caring/medicine-for-the-world/

Tasks:

  • To develop, support and coordinate the marketing strategy and promotional mix across the disease areas to meet brand and disease area performance objectives and customer needs.
  • To lead successfully the marketing/sales team to create and deliver strategic and operational plans appropriate to brand life-cycle in order to achieve financial performance targets.
  • To leverage disease and market knowledge working in partnership with the cross-functional team to leverage customer insights through the use of appropriate tools and techniques.
  • Accountable to ensure accurate forecasting, through the disease, based on a robust patient model and in-depth market knowledge.
  • Accountable for disease area budgets including forecasting, expense management and evaluation of cost effectiveness.
  • To estimate opportunities of growth, new launches
  • Assist in analyzing market evolutions and identifying growth levers and potential
  • To manage Innovation Launches, scorecard creation
  • To develop and implement strategic marketing plans for assigned brands 
  • To be astute in identifying key customers / stakeholders and in formulating segment-specific activation strategies 
  • To closely collaborate with Sales, Medical, Regulatory, Supply Chain, Alliance Management to ensure timely launches/commercialization
  • To develop and execute an effective PR and communications strategy for regional brands to internal stakeholders, healthcare professionals, patients and consumers. 
  • To develop the right marketing / promotion mix and design the right resources allocations in achieving short-term and long-term top-line and bottom-line targets 
  • To partner with Sales in driving the integration between Marketing Edge and Sales Edge 
  • To practice Sales Force Effectiveness (SFE) principles in supporting Call Plan development and sales force training 
  • To design the strategic portfolio and product life cycle management plan
  • To possess in-depth knowledge of assigned product(s) and therapeutic areas, including disease characteristics and clinical studies 

Requirements:

  • The candidate must be of intrinsically positive nature, strongly driven, and possess leadership potential including a clear ability to communicate, motivate/energize others.
  • Strong business acumen
  • Strong marketing strategic planning and execution
  • Strong analytical skills including clear understanding of financial fundamentals and proficiency working with Excel are basic requirements. 
  • Effective verbal and written communication skills in English.
  • Responsible and well-organized 
  • Interpersonal skills and a good team player with the ability to work with different cultures/personalities essential. 

  • University degree in Pharmacy/Science, preferably combined with an MBA from a recognized international institution. 
  • Minimum 2 years of experience in product management on a local or regional capacity
  • Specialty Care business understanding (knowledge of tender laws, right pts pathway in Russia, knowledge of building specialty care in Russia)

  • Perfect project management skills;
  • Innovative approach and strategic thinking;
  • Strong analytical experience;
  • Advanced user of Excel and Power Point, Spacemen or Apollo soft;
  • English at upper-intermediate level.

We offer:

  • Competitive salary and bonus system
  • Medical and life insurance
  • Meal and phone allowance
  • Corporate car and laptop
  • Preferential programs for employees
  • Corporate events and celebrations
  • Ability to learn from the best-in-class colleagues
  • Unlimited opportunities for professional self-realization

Empowering Our People to Shine

Locations

Moscow, Russia

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Apply Now Email Me