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Director - U.S. Brand Strategy and Marketing, Rare Disease Business Unit

Lexington, Massachusetts


Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

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Director - U.S. Brand Strategy and Marketing, Rare Disease Business Unit

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Job ID R0021940 Date posted 07/31/2020 Location Lexington, Massachusetts; Boston, Massachusetts

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Job Description

Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as a Director, U.S. Brand Strategy and Marketing for our Rare Disease Business Unit in our Boston, MA office.

Here, you will be a vital contributor to our inspiring, bold mission.

As a Director, US Brand Strategy and Marketing working in the Rare Business Unit, you will be empowered to develop overall U.S. pre-launch brand strategy and tactical plan resulting in execution of a successful launch of a transplant asset. In this role, you will contribute to Takeda’s mission by fostering innovation and always ensuring the patient is first. A typical day will include:


  • Foster an innovative mindset to effectively develop the commercial launch plan for the US and lead the key tactical planning activities
  • Successfully build the company’s reputation and credibility within the transplant community, establish strong connections with patient advocacy groups and launch the physician and patient activation campaigns in the U.S.
  • Partner with BU leadership lead cross functional Rare U.S. brand team ensuring development and execution of strategic/tactical marketing plans and achievement of key business objectives on time and within the operational budget


  • Orchestrate brand planning process by mobilizing all functional leads to create a cross-functional situational analysis and strategic direction
  • Lead all key aspects of market understanding, pre-launch preparation and promotion, including audience definition and segmentation, branding, positioning, key messages, and promotional material development for the transplantation market
  • Lead development of promotional and medical communications strategy for HCP's, patients & caregivers
  • Executional oversight of external stakeholder promotions and disease state initiatives
  • Maintain core brand message architecture and creative to be aligned to brand and/or franchise’s strategic priorities
  • Drive overall marketing direction that corresponds to and takes advantage of key environmental changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction
  • Serve as Brand representative to GPT, medical evidence sub-team, market access and channel strategy and other functional teams supporting launch
  • Develop/nurture partnerships with transplant centers, patient services and patient advocacy organizations (national/regional/ local)
  • Partner with U.S. sales, account management and medical leadership teams to ensure appropriate salesforce infrastructure, staffing and training programs are adequately developed to support pre/post launch activity plans   
  • Oversee development and evolution of tactics and resources across all available channels – personal, digital, social media, medical congress and others as required
  • Support and guide development of direct report(s) in marketing expertise, organizational awareness, exposure and career development
  • Manage high level relationships with key creative agencies/consultants in support of core HCP/patient audience needs and conduct yearly assessments
  • Support in representing brand-specific commercial perspectives in organizational decision-making related to Business Unit Leadership Team, PVPS (Global Commercial), Global Product Team, clinical development and life cycle management programs.
  • Develop and manage operational budget to within +/- 2%


  • Bachelor’s Degree required; Advanced degree (MBA, MA/MS, PharmD, etc.) highly preferred accompanied by 8-10 years of progressively responsible marketing, sales or related functional experience within the bio-pharmaceutical industry
  • Must have related experience within transplantation; infectious disease area experience preferred
  • At least 5 years in brand leadership/managerial level positions with increasing responsibilities; including brand launch experience
  • Therapeutic knowledge – an in-depth understanding of transplantation and infectious disease; treatment paradigms and future trends
  • Product knowledge – comprehensive understanding of the medical /therapeutic usage of products in the transplantation/infectious disease areas
  • Experience developing and implementing advanced marketing technologies including social media and artificial intelligence
  • Strong leadership skills with an ability to set direction, generate commitment, identify and resolve issues, and evaluate risk
  • Strong interpersonal, oral and written communication skills


  • Travel to internal and external meetings approximately 10-20% will be required


  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs

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Boston, MA

Lexington, MA

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Full time

Job ID R0021940

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