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Associate Director Patient Marketing

Lexington, Massachusetts

Overview

Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

As one of the world’s leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines.

We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!

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Success

What makes a successful member of our team? Check out the traits we’re looking for and see if you have the right mix.

  • Collaborative
  • Strategic
  • Results Driven
  • Self-starter
  • Versatile
  • Team player

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Opportunity

  • Since 1781, the values of Takeda-ism (Integrity, Fairness, Honesty, and Perseverance) have guided everything we do—from decision-making to interacting with patients.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Recognized for our culture and way of working, we’re one of only 13 companies to receive Top Global Employer® status for 2020.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Our vision is of a world with accessible healthcare for all, where prevention measures are exponentially advanced and billions are freed of disease. Our approach is rooted in our patient-centricity and the creation of outstanding treatments that change people's lives. Building upon a foundation of sustainability, we are committed to contributing to the long-term health of people through disease prevention.

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Associate Director Patient Marketing

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Job ID R0023018 Date posted 09/29/2020 Location Lexington, Massachusetts

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Job Description

OBJECTIVE:

  • Lead, plan and execute patient marketing efforts EoE Tak 721 US Launch rare disease program
  • Design core tactics that need to be implemented in DSA and Branded Campaigns to deliver breakthrough campaign awareness and TAK 721 trial requests
  • Lead and manage media planning for total patient marketing digital ecosystem
  • Develop programs, services and content to deliver the optimal experience for EoE patients while supporting brand objectives
  • Create programs and services to support patient adherence
  • Contribute to the development of the annual brand business plan, create programs and tactics to support the strategy and champion that plan through engagement with cross-functional partners
  • Partner with functions such as regulatory, legal, compliance, sales, and operations to support implementation of the brand strategy as well as foster two-way dialogue to continue the evolution of our commercial approach
  • Support innovation of commercial approach through technology, customer insights, field observation and continued education

ACCOUNTABILITIES: 

  • Manage Patient Ambassador network and all related promotional activities
  • Develop and execute of multi-channel marketing program, media planning
  • Collaborate with Patient Service Team to deliver content and patient support program offerings that enhance the patient experience and support adherence
  • Work with customer facing teams to identify and partner with emerging patient and HCP experts in the EOE community who will provide counsel on new trends and patient needs
  • Plan, identify, develop and produce promotional tactics, materials, and programs needed to support the brand strategy and objectives
  • Manage outside agencies and consultants to meet expected project objectives and hold them accountable to agreed upon standards
  • Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes. 
  • Represent the brand in the review and approval process of promotional initiatives – including the ability to support the brand on areas of differing opinions – communicating objectives and purpose to assist in the process
  • Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan  
  • Participate and contribute to the development of the annual brand business and expense plan
  • Establish relationships and work with commercial partners to communicate and ensure alignment on strategy and messaging within scope of projects
  • Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues
  • Partner with Market Research and Analytics counterparts to identify insights and market knowledge to inform business decisions
  • Serves as back-up for team members as needed and direct manager when requested
  • Manage budget for all projects

EDUCATION, EXPERIENCE AND SKILLS: 

  • Bachelor’s Degree required; MBA, MPH, PharmD, or other related graduate-level degree strongly preferred
  • 7+ years in sales, marketing, or related commercial function in the pharmaceutical or healthcare industry
  • Ability to thoroughly learn the market, the disease state and the product quickly
  • Strong verbal and written communication skills are essential
  • Financial management and budgeting abilities
  • Project management skills – prioritization, workflow process, communication

Desired:

  • Pharmaceutical marketing experience
  • Consumer marketing and/or Agency experience
  • At least 5 years’ experience with increasing responsibilities in sales, marketing or related function
  • Education in Marketing, Business Administration
  • Specialty and/or Immunology therapeutic knowledge

LICENSES/CERTIFICATIONS:

  • Relevant license/skills

TRAVEL REQUIREMENTS:

  • Requires approximately 20-30% travel
  • Willingness to travel to various meetings, field visits and will include overnight. Some weekend and/or international travel may be required.

WHAT TAKEDA CAN OFFER YOU:

  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs

Empowering Our People to Shine

Learn more at takedajobs.com.

Takeda is an EEO employer of minorities, women, disabled, protected veterans, and considers qualified applicants with criminal histories in accordance with applicable laws. For more information, visit http://www.takeda.us/careers/EEO_Policy_Statement.aspx

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Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job ID R0023018

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