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Associate Director Patient Marketing

Lexington, Massachusetts


Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

As one of the world’s leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines.

We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!

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What makes a successful member of our team? Check out the traits we’re looking for and see if you have the right mix.

  • Collaborative
  • Strategic
  • Results Driven
  • Self-starter
  • Versatile
  • Team player

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  • Since 1781, the values of Takeda-ism (Integrity, Fairness, Honesty, and Perseverance) have guided everything we do—from decision-making to interacting with patients.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Recognized for our culture and way of working, we’re one of only 13 companies to receive Top Global Employer® status for 2020.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Our vision is of a world with accessible healthcare for all, where prevention measures are exponentially advanced and billions are freed of disease. Our approach is rooted in our patient-centricity and the creation of outstanding treatments that change people's lives. Building upon a foundation of sustainability, we are committed to contributing to the long-term health of people through disease prevention.

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Associate Director Patient Marketing

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Job ID R0023018 Date posted 01/15/2021 Location Lexington, Massachusetts

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Job Description


  • Lead, plan and execute patient marketing efforts EoE Tak 721 US Launch rare disease program
  • Design core tactics that need to be implemented in DSA and Branded Campaigns to deliver breakthrough campaign awareness and TAK 721 trial requests
  • Lead and manage media planning for total patient marketing digital ecosystem
  • Develop programs, services and content to deliver the optimal experience for EoE patients while supporting brand objectives
  • Create programs and services to support patient adherence
  • Contribute to the development of the annual brand business plan, create programs and tactics to support the strategy and champion that plan through engagement with cross-functional partners
  • Partner with functions such as regulatory, legal, compliance, sales, and operations to support implementation of the brand strategy as well as foster two-way dialogue to continue the evolution of our commercial approach
  • Support innovation of commercial approach through technology, customer insights, field observation and continued education


  • Manage Patient Ambassador network and all related promotional activities
  • Develop and execute of multi-channel marketing program, media planning
  • Collaborate with Patient Service Team to deliver content and patient support program offerings that enhance the patient experience and support adherence
  • Work with customer facing teams to identify and partner with emerging patient and HCP experts in the EOE community who will provide counsel on new trends and patient needs
  • Plan, identify, develop and produce promotional tactics, materials, and programs needed to support the brand strategy and objectives
  • Manage outside agencies and consultants to meet expected project objectives and hold them accountable to agreed upon standards
  • Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes. 
  • Represent the brand in the review and approval process of promotional initiatives – including the ability to support the brand on areas of differing opinions – communicating objectives and purpose to assist in the process
  • Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan  
  • Participate and contribute to the development of the annual brand business and expense plan
  • Establish relationships and work with commercial partners to communicate and ensure alignment on strategy and messaging within scope of projects
  • Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues
  • Partner with Market Research and Analytics counterparts to identify insights and market knowledge to inform business decisions
  • Serves as back-up for team members as needed and direct manager when requested
  • Manage budget for all projects


  • Bachelor’s Degree required; MBA, MPH, PharmD, or other related graduate-level degree strongly preferred
  • 7+ years in sales, marketing, or related commercial function in the pharmaceutical or healthcare industry
  • Ability to thoroughly learn the market, the disease state and the product quickly
  • Strong verbal and written communication skills are essential
  • Financial management and budgeting abilities
  • Project management skills – prioritization, workflow process, communication


  • Pharmaceutical marketing experience
  • Consumer marketing and/or Agency experience
  • At least 5 years’ experience with increasing responsibilities in sales, marketing or related function
  • Education in Marketing, Business Administration
  • Specialty and/or Immunology therapeutic knowledge


  • Relevant license/skills


  • Requires approximately 20-30% travel
  • Willingness to travel to various meetings, field visits and will include overnight. Some weekend and/or international travel may be required.


  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs

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Lexington, MA

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Time Type

Full time

Job ID R0023018

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