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Associate Director HCP Marketing, SBS Franchise

Lexington, Massachusetts

Overview

Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

As one of the world’s leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines.

We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!

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Success

What makes a successful member of our team? Check out the traits we’re looking for and see if you have the right mix.

  • Collaborative
  • Strategic
  • Results Driven
  • Self-starter
  • Versatile
  • Team player

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Opportunity

  • Since 1781, the values of Takeda-ism (Integrity, Fairness, Honesty, and Perseverance) have guided everything we do—from decision-making to interacting with patients.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Recognized for our culture and way of working, we’re one of only 13 companies to receive Top Global Employer® status for 2018.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Our vision is of a world with accessible healthcare for all, where prevention measures are exponentially advanced and billions are freed of disease. Our approach is rooted in our patient-centricity and the creation of outstanding treatments that change people's lives. Building upon a foundation of sustainability, we are committed to contributing to the long-term health of people through disease prevention.

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Associate Director HCP Marketing, SBS Franchise

Apply Now
Job ID R0012710 Date posted 11/05/2019 Location Lexington, Massachusetts

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Job Description

Associate Director HCP Marketing, SBS Franchise

Are you looking for a patient-focused company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as an Associate Director HCP Marketing.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As an Associate Director HCP Marketing, SBS Franchise, you will be empowered to design and operationalize Health Care Provider strategy. A typical day will include:

POSITION OBJECTIVES:

  • Develops core brand message architecture and positioning statement aligned to franchise's strategic priorities
  • Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics
  • Identifies critical design elements for initiatives/ promotions designed to inspire desired Health Care Provided (HCP) behavior change
  • Develops creative briefs/brand book; designs core IVA and assures brand and MCM execution of messaging & strategy

POSITION ACCOUNTABILITIES:

  • Makes strategic choices when prioritizing & commissioning tactics from hub; collaborates with Multi-Channel Marketing - Partners to utilize best practice
  • Develops creative briefs for agency involvement, before shifting execution responsibilities to the Hub
  • Leverages brand insight to inform segmentation, channel mix preference and targeting of HCP’s
  • Functions as LLOC representative
  • Manages KOL relationships and ad boards

EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:

Required:

  • Bachelors Degree
  • Healthcare related experience
  • 8+ years experience with increasing responsibilities in sales, marketing or related function
  • Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
  • Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCP’s
  • Extensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies
  • Capable of leveraging data and analytics to distill insights and drive data-based decision making

    Preferred:

  • MBA
  • Experience in marketing positions at a commercial pharmaceutical organization.    

LICENSES/CERTIFICATIONS:

N/A

PHYSICAL DEMANDS:

  • Able to sit for long periods at a desk
  • Able to read and review large quantities of printed material or online material

    TRAVEL REQUIREMENTS:

  • Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel

WHAT TAKEDA CAN OFFER YOU:

  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs

Empowering Our People to Shine

Learn more at takedajobs.com.

Takeda is an EEO employer of minorities, women, disabled, protected veterans, and considers qualified applicants with criminal histories in accordance with applicable laws. For more information, visit http://www.takeda.us/careers/EEO_Policy_Statement.aspx

No Phone Calls or Recruiters Please.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job ID R0012710

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