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Associate Director Consumer Marketing - SBS Franchise

Lexington, Massachusetts


Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

As one of the world’s leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines.

We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!

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What makes a successful member of our team? Check out the traits we’re looking for and see if you have the right mix.

  • Collaborative
  • Strategic
  • Results Driven
  • Self-starter
  • Versatile
  • Team player

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  • Since 1781, the values of Takeda-ism (Integrity, Fairness, Honesty, and Perseverance) have guided everything we do—from decision-making to interacting with patients.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Recognized for our culture and way of working, we’re one of only 13 companies to receive Top Global Employer® status for 2018.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Our vision is of a world with accessible healthcare for all, where prevention measures are exponentially advanced and billions are freed of disease. Our approach is rooted in our patient-centricity and the creation of outstanding treatments that change people's lives. Building upon a foundation of sustainability, we are committed to contributing to the long-term health of people through disease prevention.

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Associate Director Consumer Marketing - SBS Franchise

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Job ID R0011775 Date posted 08/26/2019 Location Lexington, Massachusetts

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Job Description

Associate Director Consumer Marketing - SBS Franchise

Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as the Associate Director Consumer Marketing - SBS Franchise in our Lexington, MA office.

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work.

Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Futureto people around the world.

Here, you will be a vital contributor to our inspiring, bold mission.

 A typical day will include:

The Associate Director of Consumer Marketing will play a critical role in the development and execution of the Consumer Brand Strategy for the SBS Franchise.

The responsibilities of this role will include:


  • Helping to establish the overall brand strategy for GATTEX
  • May facilitate overall Brand Planning process, leading cross-functional Team through key Brand Planning milestones.
  • Proactively monitors customer and market trends, competitive pipeline and integrates learnings and insights into situation analysis.
  • Leading the development and execution of key tactics for the brand
  • Demonstrating a patient-centric approach to all key decisions
  • Effectively work cross functionally across the organization
  • Managing agency partners to include budgetary responsibility
  • Contributing to a positive team culture and becoming a leader within the team and the organization
  • Becoming a steward of the brand



  • Bachelor’s Degree with graduate degree preferred
  • 7 + years of progressive experience in marketing role
  • Understanding of digital channels in the pharmaceuticals/biotech space and how to effectively engage consumers
  • Proficiency in developing marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies
  • Ability to lead complex programs and campaigns
  • Ability to lead and set direction for customer-facing functions (e.g. Field Force, Multichannel Marketing Team)
  • Ability to lead without authority and influence cross-functional teams and drive alignment across key stakeholders
  • Ability to effectively mobilize internal and external resources and make trade-offs
  • Strong influencing, communication and presentation skills


  • MBA
  • Experience in GI therapeutic area


  • Sense of humor is key!


  • Role requires travel, including weekend travel; up to 20-30% at peak periods of intensity


  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs

    Empowering Our People to Shine

    Discover more at

    No Phone Calls or Recruiters Please.

    #LI- AS2


Lexington, MA

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Full time

Job ID R0011775

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