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Product Manager

Apply NowEmail Me Job ID R0028184 Date posted 04/20/2021 Location: Kuala Selangor, Malaysia

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Job Description

JOB SUMMARY

The job required the person to…

  • Market the organisation’s products and brands. Designs, develops and implements communication programs to promote the organization’s products using media (e.g. print, digital) events and sales promotions.
  • Establish marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profile plans and future product development, to manage a product’s life cycle.
  • Prepares and coordinates product introductions and updates.
  • Develop and manage the Key opinion leaders or Speakers for events and CME talks.
  • Develop and manage opportunities in tenders (e.g. MOH, APPL and institutions such as IJN) and in the private sector for first litre PDT products.
  • Key TA : Hematology

KEY RESPONSIBILITIES & ACCOUNTABILITIES

a) Market Analysis / Feedback

  • Commission market research
  • Review internal & external market data
  • Review relevant journals and articles
  • Gather information through field contact

b) Contribution to Strategy and Objectives

  • Formulate marketing strategies with a market and competitor based rationale in line with global strategies
  • Present strategies to sales department and senior management team to gain endorsement

c) Development/implementation of Promotional Plan

  • Develop promotional plan based on strategy and work cohesively with the sales team to achieve desired results, such as, but not limited to:
    • Sales aids
    • Promotional literature in various medium (videos, online, etc)
    • Ad campaigns / PR campaigns
  • Obtain appropriate approval for promotional materials (via approved systems e.g. Veeva) with relevant department and stakeholders
  • Effectively plan and conduct pre-POA meetings with sales team
  • Effective testing of POA materials and communication tools with sales team and customers
  • Assess outcomes and provide feedback on activities related to implementation of promotional plans
  • Assessment of sponsorships, CMEs, meeting requests, etc
  • Ensure organisation of participants and materials for events

d) Digital Marketing Planning

  • Develop, implement, track and optimize our digital marketing campaigns across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with agencies and other vendor partners to create landing pages and optimize user experience

e) Product Planning

  • Develop and recommend marketing positioning, priorities, growth forecast and inventory forecast of products
  • Contribute to budget planning or strategic review meetings

f) Cost/Budget Control

  • Manage A&P budget
  • Accurate forecast of inventory

g) Product Champion

  • Formulate in collaboration with the Launch Excellence Team and effectively communicate product launch plans & implementations
  • Represent the product in all parts of the business ensuring effective cross-function collaboration among registration, medical, sales and marketing.
  • Maintain an updated and detailed product information and literature regarding products, disease states and treatment options of products and its competitors
  • Provide product advice and information to internal and external customers as required
  • Develop comprehensive product training manual for the product
  • Develop presentations for training programs covering:
    • Product features and benefits
    • Information on competitor comparison
    • Market review
  • Deliver product training to the sales force as required
  • Field visits and conduct field work with representatives on a monthly basis

h) Tender Business Development and Management

  • Participation in all tenders as agreed with Market Access & global teams
  • Collaborate with Market Access & global/regional teams on tender shaping in MOH
  • Ensure latest information in regards to tenders in government and private

QUALIFICATIONS / ATTIBUTES :

  • Undergraduate degree in Science / Applied Science / Business and preferably with basic Marketing knowledge.
  • 5 years of sales experience in pharmaceutical industry and experience in Marketing pharmaceuticals products (Haematology) preferred
  • Those with lower or shorter tenure of experience in this, can be considered if the foundation are good.
  • Able to analyse complex scientific data in the context of pharmaceutical industry.
  • Excellent written and verbal presentation skills.

Locations

Selangor, Malaysia

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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