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Brand & Customer Manager Gastro-enterology

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Job ID R0058124 Date posted Jan. 25, 2022 Location Hoofddorp, Netherlands

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Job Description

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do.

We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Are you looking for a patient-focused, innovation-driven company that will inspire you and support your career?

If so, be empowered to take charge of your future at Takeda. Join us as a Brand & Customer Manager for the business unit Gastro-enterology in the Netherlands!

As a Brand & Customer Manager within the business unit Gastro-enterology you:

  • Create, maintain, and increase brand awareness and loyalty among customers within the franchise gastro-enterology (GI)
  • Will be an active participant within the cross-functional team through strategic planning process, from analysis to strategy development and to tactical implementation.
  • Uncover customer insights , build customer journeys to deliver tailored information/messages/ marketing campaigns using omnichannel capabilities in order to create a positive customer experience and effective campaigns.

Your responsibilities will include the following:

  • Be an active member of the cross functional brand team to develop business strategic and operational plans; work closely with the other brand & customer manager to align the brand team, the field teams and the senior management around the brand’s direction, choices and tactics
  • Include the omnichannel customer engagement approach into the business strategic and operational plan
  • Manage marketing campaigns across print, promotional materials, congresses and online platforms; ensure high standard to meet customers’ expectations and to build the credibility of brands. Predefine success to learn and improve customer experience
  • Collect and analyze data and insights on market dynamics, customer trends, brand positioning and competitors’ activities. Establish and assess KPIs for brand awareness, adoption and advocacy 
  • Support the forecasting & planning process by providing insights on the market trends and growth opportunities
  • Effective budget control and resource management within predefined marketing projects budgets
  • Interface with regional brand team and serve as a liaison for internal stakeholders regarding the brand strategy and KPIs
  • Ensure all activities/communications are in line with the latest compliance policies , Takeda’s and local rules and regulations.

The requirements for this function are:

  • HBO, Marketing, Commercial Economics, E-Commerce or Communication
  • Minimum 3 years work experience in pharmaceutical industry (Rx market), medical devices or other commercial roles within healthcare, preferably as as Product Manager or alike
  • Experience in product life cycle management (launches, LOE management, etc.)
  • Proven track record of managing complex cross functional projects in a matrix organization
  • Deep knowledge of the Dutch health care system, especially hospitals
  • Excellent understanding of omnichannel marketing principles
  • Proven knowledge of commercial processes/business acumen
  • Knowledge of standards, procedures, policies and codes of conduct of Pharmaceutical Market
  • Outstanding communication skills and ability to influence without authority

Locations

Hoofddorp, Netherlands

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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