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Marketing Lead

Apply Now Email Me Job ID SR0039665 Date posted 07/26/2019 Location: Gurgaon, India

The position exists to provide marketing leadership at Franchise level nationally for portfolio/basket comprising multiple key brands across different sub-categories or therapeutic areas. Needs to formulate and implement cluster/segment-specific marketing strategies to help develop a superior market understanding for all product categories. Will work with and through product manager(s) and the Franchise Sales teams to drive business growth and achieve higher penetration or market share. Would also be responsible for end-to-end launch ownership of new brands, monitoring brand performance through the different phases in the product lifecycle and recommend appropriate marketing strategies.This rose exists to formulate and drive 1.Portfolio Strategy  2.KOL engagement plan  3. Customer insights mapping 4. Advisory Boards  5.Managing OPEX for the franchise  6.Developing Marketing KPIs  7.Brand Forecasts  8. Launching 360 Marketing Initiatives  across Stake holders 9.Driving execution 10. Competitive intelligence

ACCOUNTABILITIES

Develop Marketing plans, budgets and strategies for complete portfolio Own portfolio performance and growth (enhancement of market share)

Partner with BLs/RALs to tailor/co-create the marketing arsenal (campaigns and tools) per needs of the cluster/segment Develop KOL & stakeholder engagement plans through presence/participation marketing activities like symposia/conclave/conferenceConceptualize, develop business cases incorporating input from cross-functional stakeholders for brands in pipeline to accelerate launch approvalsLead pre-launch market research and conditioning to ensure readiness for new brand launches  

CRITICAL SUCCESS FACTORS & KEY CHALLENGES

·Commercial orientation & business acumen·Subject matter expertise & thought leadership in core product marketing·Cross-functional collaboration·Market/competitive intelligence

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

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