US Oncology Marketing In-Line Indication Lead - ICLUSIG
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US Oncology Marketing In-Line Indication Lead - ICLUSIGApply Now
At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at takedajobs.com.
As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.
The purpose of this Director-level position is to lead, plan and execute all in-line marketing efforts for ICLUSIG (by channel and for each selected customer group) consistent with the brand plan and ambition for the indication
Responsible for coordinating across the cross-functional brand team to ensure aligned objectives and tactics as input to the annual brand plan
Work closely with Sales, Insights & Analytics, Medical Affairs, Finance and Patient Advocacy & Engagement to develop and execute the brand plan
Develops brand-related marketing strategy and tactical plans and budget for in line indications
Ensures strong execution of all promotional initiatives/programs to support the brand’s critical success factors (CSFs)
Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration
Oversees execution of all related tactics for the brand
Leads and manages a brand team focused on brand plan tactical execution
Supervises the development of the speaker program, advisory board plan, congress plan, media plan, personal promotion and non-personal promotion
Assesses competitive market dynamics and prepares scenario plans for key competitive events
Gains alignment with Sales, Legal, R&D – Regulatory, Medical Affairs, Patient Value & Access and Insights & Analytics to ensure appropriate understanding and implementation of the brand strategy
Develops and manages professional key opinion leader (KOL) relationships and contacts with healthcare professionals (HCPs) in academic and community setting
Works closely with all sales force counterparts and gains insights for sales force needs
Provides strategic direction to the Insights & Analytics team for any needs of the brand; assists in developing both qualitative and quantitative research studies
Manages timelines and budgets in accordance with brand plan
Responsible for directing and monitoring all third-party contractors and vendors
Coordinate across the cross-functional brand team in a compliant manner to ensure integrity of brand messaging
EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:
Demonstrates enthusiasm, strong initiative, and high sense of urgency
10+ years of relevant experience in oncology and/or specialty pharmaceutical/biotechnology and/or life sciences marketing, new product planning/commercial development, brand strategy development and execution
Oncology or specialty pharmaceutical/biotechnology marketing experience
Expertise in developing and executing compelling, succinct, and relevant and consistent promotional messaging for the brand and appropriate for the target audience
Experience in supporting and developing long range brand plans, budgets and forecasts
Experience managing congress and conference related marketing activities
Experience managing web/media activities; demonstrated ability deploying innovative print and digital media
Experience in working closely with all sales force counterparts and gaining insights for sales force needs
Experience tracking and managing budgets with finance counterparts
Strong interpersonal & presentation skills
Demonstrated ability to successfully manage/interface with all levels of the organization
Learn more at takedajobs.com.
No Phone Calls or Recruiters Please.
Job ID R0024285