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US Oncology Marketing In-Line Indication Lead - ICLUSIG

Cambridge, Massachusetts


Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

As one of the world’s leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines. The Greater Boston Area is headquarters to many of our Global and US business units.

We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!

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  • Collaborative
  • Strategic
  • Results Driven
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  • Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.

  • Since 1781, the values of Takeda-ism (Integrity, Fairness, Honesty, and Perseverance) have guided everything we do—from decision-making to interacting with patients.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

  • A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Recognized for our culture and way of working, we’re one of only 13 companies to receive Top Global Employer® status for 2020.

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US Oncology Marketing In-Line Indication Lead - ICLUSIG

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Job ID R0024285 Date posted 10/29/2020 Location Cambridge, Massachusetts

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Job Description

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.


  • The purpose of this Director-level position is to lead, plan and execute all in-line marketing efforts for ICLUSIG (by channel and for each selected customer group) consistent with the brand plan and ambition for the indication

  • Responsible for coordinating across the cross-functional brand team to ensure aligned objectives and tactics as input to the annual brand plan 

  • Work closely with Sales, Insights & Analytics, Medical Affairs, Finance and Patient Advocacy & Engagement to develop and execute the brand plan


  • Develops brand-related marketing strategy and tactical plans and budget for in line indications

  • Ensures strong execution of all promotional initiatives/programs to support the brand’s critical success factors (CSFs)

  • Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration

  • Oversees execution of all related tactics for the brand

  • Leads and manages a brand team focused on brand plan tactical execution

  • Supervises the development of the speaker program, advisory board plan, congress plan, media plan, personal promotion and non-personal promotion

  • Assesses competitive market dynamics and prepares scenario plans for key competitive events

  • Gains alignment with Sales, Legal, R&D – Regulatory, Medical Affairs, Patient Value & Access and Insights & Analytics to ensure appropriate understanding and implementation of the brand strategy

  • Develops and manages professional key opinion leader (KOL) relationships and contacts with healthcare professionals (HCPs) in academic and community setting

  • Works closely with all sales force counterparts and gains insights for sales force needs

  • Provides strategic direction to the Insights & Analytics team for any needs of the brand; assists in developing both qualitative and quantitative research studies

  • Manages timelines and budgets in accordance with brand plan

  • Responsible for directing and monitoring all third-party contractors and vendors

  • Coordinate across the cross-functional brand team in a compliant manner to ensure integrity of brand messaging



  • Demonstrates enthusiasm, strong initiative, and high sense of urgency

  • Bachelor's degree

  • 10+ years of relevant experience in oncology and/or specialty pharmaceutical/biotechnology and/or life sciences marketing, new product planning/commercial development, brand strategy development and execution

  • Oncology or specialty pharmaceutical/biotechnology marketing experience

  • Expertise in developing and executing compelling, succinct, and relevant and consistent promotional messaging for the brand and appropriate for the target audience

  • Experience in supporting and developing long range brand plans, budgets and forecasts

  • Experience managing congress and conference related marketing activities

  • Experience managing web/media activities; demonstrated ability deploying innovative print and digital media

  • Experience in working closely with all sales force counterparts and gaining insights for sales force needs

  • Experience tracking and managing budgets with finance counterparts

  • Strong interpersonal & presentation skills

  • Demonstrated ability to successfully manage/interface with all levels of the organization


  • MBA

  • Launch experience


  • 25-30%

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Cambridge, MA

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Time Type

Full time

Job ID R0024285

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