Senior Product Manager, HCP Marketing - Pevonedistat
Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.
As one of the world’s leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines. The Greater Boston Area is headquarters to many of our Global and US business units.
We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!
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By focusing R&D efforts on four therapeutic areas and other targeted investments, our aim is to thrive at the cutting edge of innovation that solves unmet medical needs, through internal R&D and in collaboration with cross-industry partners. We have the scale and expertise to be a leading global, Values-based, R&D-driven biopharmaceutical company with dynamic, focused R&D efforts.
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Recognized for our culture and way of working, we’re one of only 13 companies to receive Top Global Employer® status for 2020.
Senior Product Manager, HCP Marketing - PevonedistatApply Now
At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at takedajobs.com.
As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.
The Senior Product Manager (SPM) is responsible for shaping and subsequently implementing the brand plan by leading the design, execution, and impact assessment of key promotional activities
Collaborates with multiple functional groups, including but not limited to Sales, R&D – Regulatory, Insights & Analytics, Legal, Patient Advocacy & Engagement, Patient Value & Access and Medical Affairs
Deploys promotional initiatives related to personal promotion, non-personal/digital promotion, or peer-to-peer programming
Contributes to the development of annual brand plan with responsibility for defining and executing key areas within the associated tactical plans
Manages associated budget and agency partners to deliver innovative, impactful programs that advance the brand strategies and will lead a focused promotion channel, including personal, non-personal/digital, and/or peer-to-peer promotion across multiple customer segments including healthcare professionals (HCPs)
Identifies channel-specific innovations and proposes how to incorporate within the brand tactical plan, as well as into the US OBU portfolio
Partners with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of individual tactics
Identifies critical design elements for initiatives/promotions designed to inspire desired customer behavior change
Develops creative briefs/brand book in partnership with agencies
Designs promotional material and ensures execution of messaging and brand strategy
Implements and executes promotional programs and tactics to ensure delivery against brand strategies, including development of work plans and routing of programs through the US Review Committee (USRC)
Drives collaboration with all cross functional partners, including Sales, R&D – Regulatory, Legal, Insights & Analytics, Patient Advocacy & Engagement, Medical Affairs and Patient Value & Access
Assesses impact of competitive developments and supports leaders in developing response plans
Leverages brand insights to inform segmentation, channel mix preferences and targeting of customer segments
Manages development of launch related materials and activities
EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS:
Demonstrates enthusiasm, strong initiative, and high sense of urgency
BA/BS degree in business, marketing, science or related field
Minimum of 5 years of commercial (marketing, sales, sales training, market access) experience in pharmaceutical/life sciences
Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals
Curiosity to understand best practices for channel marketing across industries; confidence in proposing change and novel tactics for brand consideration
Business acumen to support the ROI determination of promotional spend
Strong verbal, written communication and presentation skills; able to communicate in a concise, engaging and convincing manner
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies
Capable of leveraging data and analytics to distill insights and drive data-based decision making
Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions
Pharmaceutical product management and launch experience
Experience in marketing positions at a commercial pharmaceutical organization
Able to sit for long periods at a desk
Able to read and review large quantities of printed material or online material
Up to 25% travel
Learn more at takedajobs.com.
No Phone Calls or Recruiters Please.
Job ID R0024206