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Senior Product Manager, HCP Marketing - Mobocertinib

Cambridge, Massachusetts


Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

As one of the world’s leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines. The Greater Boston Area is headquarters to many of our Global and US business units.

We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!

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  • Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.

  • Since 1781, the values of Takeda-ism (Integrity, Fairness, Honesty, and Perseverance) have guided everything we do—from decision-making to interacting with patients.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

  • A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Recognized for our culture and way of working, we’re one of only 13 companies to receive Top Global Employer® status for 2020.

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Senior Product Manager, HCP Marketing - Mobocertinib

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Job ID R0024211 Date posted 10/30/2020 Location Cambridge, Massachusetts

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Job Description

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.


  • The Senior Product Manager (SPM) is responsible for shaping and subsequently implementing the brand plan by leading the design, execution, and impact assessment of key promotional activities

  • Collaborates with multiple functional groups, including but not limited to Sales, R&D – Regulatory, Insights & Analytics, Legal, Patient Advocacy & Engagement, Patient Value & Access and Medical Affairs

  • Deploys promotional initiatives related to personal promotion, non-personal/digital promotion, or peer-to-peer programming


  • Contributes to the development of annual brand plan with responsibility for defining and executing key areas within the associated tactical plans

  • Manages associated budget and agency partners to deliver innovative, impactful programs that advance the brand strategies and will lead a focused promotion channel, including personal, non-personal/digital, and/or peer-to-peer promotion across multiple customer segments including healthcare professionals (HCPs)

  • Identifies channel-specific innovations and proposes how to incorporate within the brand tactical plan, as well as into the US OBU portfolio

  • Partners with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of individual tactics

  • Identifies critical design elements for initiatives/promotions designed to inspire desired customer behavior change

  • Develops creative briefs/brand book in partnership with agencies

  • Designs promotional material and ensures execution of messaging and brand strategy

  • Implements and executes promotional programs and tactics to ensure delivery against brand strategies, including development of work plans and routing of programs through the US Review Committee (USRC)

  • Drives collaboration with all cross functional partners, including Sales, R&D – Regulatory, Legal, Insights & Analytics, Patient Advocacy & Engagement, Medical Affairs and Patient Value & Access

  • Assesses impact of competitive developments and supports leaders in developing response plans

  • Leverages brand insights to inform segmentation, channel mix preferences and targeting of customer segments

  • Manages development of launch related materials and activities



  • Demonstrates enthusiasm, strong initiative, and high sense of urgency

  • BA/BS degree in business, marketing, science or related field

  • Minimum of 5 years of commercial (marketing, sales, sales training, market access) experience in pharmaceutical/life sciences

  • Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials

  • Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals

  • Curiosity to understand best practices for channel marketing across industries; confidence in proposing change and novel tactics for brand consideration

  • Business acumen to support the ROI determination of promotional spend

  • Strong verbal, written communication and presentation skills; able to communicate in a concise, engaging and convincing manner

  • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies

  • Capable of leveraging data and analytics to distill insights and drive data-based decision making

  • Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions


  • MBA

  • Pharmaceutical product management and launch experience

  • Experience in marketing positions at a commercial pharmaceutical organization

  • Oncology experience


  • Able to sit for long periods at a desk

  • Able to read and review large quantities of printed material or online material


  • Up to 25% travel

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Cambridge, MA

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Time Type

Full time

Job ID R0024211

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