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Franchise Patient Marketing Lead, Multiple Myeloma

Cambridge, Massachusetts


Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

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We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!

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  • Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.

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Franchise Patient Marketing Lead, Multiple Myeloma

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Job ID R0024286 Date posted 10/29/2020 Location Cambridge, Massachusetts

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Job Description

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.


This Associate Director level role is responsible for designing and operationalizing patient strategy for the Multiple Myeloma Franchise.  Focus on developing key direct to consumer (DTC) campaigns, messages and materials aligned with brand positioning and ensuring alignment across stakeholders. Works closely with US Solid Tumor Sales, US Clinical Nurse Educator (CNE) Team, US Insights and Analytics, Patient Advocacy, US Market Access, Communications and US Finance to develop and execute the US Patient strategy and tactical plan. Responsibilities also include recommending changes in marketing philosophy and policy as needed to align appropriate business goals and/or strategy, etc.


  • Executes against the US commercialization plan to meet the broader Takeda OBU corporate objectives

  • Develops patient DTC strategy, innovative campaigns, message architecture, materials and support programs.  Ensures alignment with overall brand strategy and patient initiatives across both Multiple Myeloma assets (VELCADE, NINLARO)

  • Partners with Insights & Analytics, Patient Advocacy & Engagement and Communications to distill insights, develop patient journeys, and design programs to ensure best patient experience.

  • Validate business opportunities, optimize marketing mix for patient and monitor ROI of individual tactics

  • Creatively think about how we evolve our marketing mix in light of current environment to leverage digital channels to effectively reach patients.

  • Develops creative briefs/brand book; designs core consumer brand promotional assets (e.g., websites, brochures, banners, education) and assures brand execution of messaging & strategy

  • Identifies critical design elements for initiatives/promotions designed to drive desired patient behavior change

  • Drives patient agency management and develops creative briefs for focused initiatives

  • Responsible for partnering with cross-functional stakeholders to design and implement patient experience support programs (education, adherence, beyond the pill)

  • Manages patient ad boards



  • Bachelor’s degree

  • 8 years or more previous experience in a combination of product marketing, digital marketing, field sales, marketing planning management in the pharmaceutical/biotech industry, or in agency supporting pharma brand strategy.

  • Expertise with omnichannel, integrated promotion with a strong emphasis in digital and social media strategy and execution

  • Expertise in media planning, measurement and analytics for patient reaching channels

  • Strong customer orientation/focus including a willingness to work closely with internal teams to meet and exceed customer expectations

  • Demonstrated ability to create presentations and distill team thinking into clear and actionable recommendations

  • Demonstrated strategic thinking, initiative, creativity and proven track-record for innovation

  • Strong organizational and project management skills, along with solid decision-making skills, ability to work on multiple and often diverse areas and to prioritize effectively

  • Ability to collaborate with and influence cross-functional partners without direct authority

  • Strong verbal and written communication skills are essential


  • MBA

  • Prior launch experience

  • Prior DTC Experience

  • Prior digital marketing experience


  • Strategic Planning and Implementation – Ability to develop an overall patient strategy for Multiple Myeloma and oversee the implementation of the strategy. 

  • Management – Ability to set priorities, develop workflow processes, and influence without authority

  • Communication – Ability to communicate ideas, data both verbally and written, in a persuasive and appropriate manner.

  • Budgeting – Ability to create and maintain an accurate budget for department expenses.


  • Able to sit for long periods at a desk

  • Able to read and review large quantities of printed material or online material


  • Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel.

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Cambridge, MA

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Job ID R0024286

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