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Digital & Omnichannel Marketing Franchise Lead - Myeloma, US Oncology

Cambridge, Massachusetts


Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

As one of the world’s leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines. The Greater Boston Area is headquarters to many of our Global and US business units.

We are a passionate team doing important work that impacts patients’ lives. If you are driven to create better health and a brighter future, join us!

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  • Collaborative
  • Strategic
  • Results Driven
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  • Entrepreneurial

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  • Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.

  • Since 1781, the values of Takeda-ism (Integrity, Fairness, Honesty, and Perseverance) have guided everything we do—from decision-making to interacting with patients.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

  • A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Recognized for our culture and way of working, we’re one of only 13 companies to receive Top Global Employer® status for 2020.

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Digital & Omnichannel Marketing Franchise Lead - Myeloma, US Oncology

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Job ID R0023994 Date posted 10/29/2020 Location Cambridge, Massachusetts

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Job Description

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.


  • This Associate Director level role will act as the primary interface between the U.S Oncology Myeloma Brand team, Insights & Analytics,  and IT and relevant vendors, serving as a leader in advancing the digital capabilities and initiatives across myeloma products.  

  • Responsible for creating strategic and innovative digital omnichannel programs and agile content to improve customer engagement through integrated digital, mobile, and social platforms by driving the adoption of digital experiences through these initiatives. This role evolves, promotes and grows the company’s digital footprint to drive desired behavior change. The individual is an expert and strategist in implementing new and existing digital marketing efforts to the marketing team and will provide ongoing education and new opportunities. 

  • Responsible for leading the development and execution of an omnichannel digital vision & strategy for engaging HCP customers in a COVID-19 and post-COVID-19 world as the role of virtual engagements continues to evolve. Develops evolving plans and tools for virtual delivery across various channels:

    • Personal promotion: Sales rep engagements with customers (e.g. rep-driven emails, interactive sales aids)

    • Congresses: Digital and print drivers to virtual Congresses, and enhancing HCP engagement

    • Non-personal promotion: Digital tools to enhance other non-personal promotional engagements with customers (videos, emails, 3rd party media.)


  • Defines vision, strategy and implementation of digital omnichannel marketing solutions that will improve the HCP customer experience. Coordinates with brand teams to plan and execute across web, SEO/SEM, marketing database, email, direct mail, social media, and digital advertising to optimize the user funnels to drive demand. 

  • Lead the marketing team counterparts and third-party agency/vendor partners to create agile content and implement digital marketing tactics that execute on the brand’s strategy in the following areas: website design and optimization, SEO, CRM, digital display media, print media and social media.   

  • Identifies trends and insights to optimize spend, performance and ROI, leveraging the Insights and Analytics team to educate the larger Brand team and leadership on the available metrics and data in terms of audience engagement, response to ads, and campaign fulfillment.   

  • Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate. Evaluates emerging digital trends in the post-COVID-19 world, and implements digital marketing strategies in various channels – personal promotion, non-personal promotion and congresses

  • Utilizes audience research and trend analysis to develop supporting agile content and digital strategies. Evaluates customer research, market conditions and competitor activities. Conducts social monitoring to identify topics and trends that impact audience interests. 

  • Establish key objectives and performance metrics for digital marketing campaigns and identify and implement appropriate measurement tools. 

  • Monitor operations and Key Performance Indicators (KPIs) through in-depth analysis of metrics, makes recommendations for optimizations to improve overall performance. 

  • Partner with and analytics to manage HCP customer database and data integration across all vendor partners. 

  • Maintain knowledge of key product attributes and competitive differentiation to effectively position products in digital channels. 

  • Partners with vendors and agencies to ensure approaches and requirements for omni-channel tactical plans are understood and interpreted appropriately for quality delivery and execution. 

  • Represent the brand in the review and approval process of promotional initiatives – including the ability to support the brand on areas of differing opinions – communicating objectives and purpose to assist in the process.  

  • Participate and contribute to the development of the annual brand business and expense plan. 

  • Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan.   

  • Establish relationships and work with commercial partners, including corporate communications and key associations.  

  • Drives improvements in the financial performance of all campaigns through ongoing business analysis, financial analysis, and continuous process improvements and manage budgets for all projects. 


  • Bachelor’s degree 

  • 8+ years of experience with increasing responsibilities in digital agency, marketing, sales or related function preferably with specialization in pharma industry 

  • Demonstrated experience in multi-channel marketing, omnichannel marketing, search engine optimization, marketing database, email, social media and display advertising campaigns

  • In depth understanding of the multiple channels of customer engagement utilized by an organization across their varied customers (i.e., HCP, consumer, patient, payer) including how channels can be utilized effectively in an integrated fashion to deliver cross-channel customer journeys

  • Proven experience advising stakeholders and effectively influencing business partners and peers

  • Deep Understanding of the digital landscape 

  • Strong knowledge of website and advertising analytics tools, staying up to date with the latest trends & best practices in online marketing and measurement. 

  • Demonstrated ability to thoroughly learn new market, the disease state and the product quickly  

  • Strong analytical skills and data-driven thinking

  • Strong written and verbal communication skills -- must be an excellent story teller as well as have strong consultative/listening skills

  • Ability to scenario plan, analyze data and translate business requirements into actionable plans

  • Proven experience in leading, developing and implementing digital initiatives and marketing communications plans 

  • Financial management and budgeting abilities 

  • Project management skills – prioritization, workflow process, communication 

  • Strong understanding of pharmaceutical guidelines and regulations 


  • Requires approximately 10-20% travel 

  • Willingness to travel to various meetings, conferences and could include overnight. Some weekend and/or international travel may be required.

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Cambridge, MA

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Job ID R0023994

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