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Associate Director, Rare Autoimmune Disorders (RAID) Marketing Lead

Cambridge, Massachusetts


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Associate Director, Rare Autoimmune Disorders (RAID) Marketing Lead

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Job ID R0029895 Date posted 03/05/2021 Location Cambridge, Massachusetts

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Job Description

Would you feel inspired about bringing value to patients affected by Rare Diseases and working with life-saving Plasma-Derived Therapies (PDT)? Are you looking for a Marketing role that is a combination of strategic oversight and coordination and execution-focused? If so, be empowered to take charge of your future at Takeda. Join us as an Associate Director, Rare Autoimmune Disorders (RAID) Marketing Lead, located in our Cambridge, MA office.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As an Associate Director, Autoimmune Disorders Marketing Lead, working on the IG Neurology Portfolio Marketing team, you will be empowered to impact patient lives, and a typical day will include:


  • The Associate Director, Rare Autoimmune Disorders (RAID) Marketing Lead represents an excellent opportunity to demonstrate strong operational skills while developing an enterprise strategic thinking by contributing to critical strategic projects with inline products and their life cycle management opportunities.  

  • The successful candidate will lead the promising IG Neurology portfolio and its strategy development.

  • Gammagard Liquid is a multi-billion-dollar product, and main driver of the Franchise Portfolio growth in the next 10 years. It is currently indicated in Primary Immunodeficiency (PI) and Multifocal Motor Neuropathy (MMN).

  • HyQvia is the most differentiated product in Takeda’s Immunoglobulin portfolio and is the only Facilitated Subcutaneous Immunoglobulin on the market enhancing patients’ treatment experience and improving the quality of life. Currently indicated in PI with plans to expand into the Rare Autoimmune Disease area bringing value to patients who seek more freedom with longer intervals between their treatments.

  • The role will also support Gammagard S/D low IgA and its future life cycle management opportunities

  • The Associate Director, RAID Marketing Lead plays a pivotal role in ensuring competitive & launch readiness coordination across functions (Medical, Managed Markets, Advocacy, etc.), marketing teams, and Global; setting strategy and synergies to ensure continued differentiation and patient value in the Rare Autoimmune Disorders space.


In this role, you will work closely with the Director, Gammagard Marketing Lead across all products’ Neuro-immunology indications. You will be empowered to help shape and implement the strategic marketing vision for the Brands with key responsibilities that include:

  • Lead Annual RAID Strategy development and implementation

  • Define performance monitoring frameworks and metrics for RAID and ensure clear Brand KPIs

  • Implement strategies to ensure pull-through for the Portfolio life cycle improvements 

  • Support Global strategy implementation into the US Region for RAID

  • Collaborate with the Global Team to influence strategies and priorities and ensure they meet the USBU Region needs

  • Ensure constant alignment across marketing teams to leverage synergies and minimize efforts in processes and activities

  • Develop the RAID KOLs engagement strategy

  • Defining and delivering on RAID promotional programs

  • Lead the RAID digital and omnichannel marketing strategy, leveraging synergies with other Marketing Teams (Immunodeficiency Franchise, Alpha 1 Team, etc.)

  • Cross-functional collaboration with key internal and external stakeholders (Medical, Managed Markets, Patient Services, Advocacy, etc.) to enable the execution of promotional communications strategy and translate brand strategy into customer strategy and multichannel marketing plan  

  • Lead annual planning generation for RAID (HCPs and Patients)

  • Work in strong and constant collaboration with Medical and HEOR Team

  • Partner with Congress & Events leads to guarantee strong presence at major Conferences for RAID

  • Work closely with the Medical Team to ensure appropriate market preparation for future indications launch

  • Align with Market Research & Insights Team on top priorities for RAID

  • Lead insight generation activities such as market research, advisory boards, claims data analysis, etc. for current and future market insights and communicate to the broader team

  • Manage relationships with creative and strategic external agencies


  • Ability to gain commitment from team members and other colleagues to act on strategies, plans, and goals

  • Encourage new ideas and innovative approaches to improve processes continually

  • Move easily between addressing current needs and planning for the future

  • Experience in distilling complex ideas to specific use cases that are simple, clear, and actionable 

  • Build a collaborative network of relationships with people in a variety of functions and roles, and leverages formal and informal networks to accomplish goals

  • Formulates and executes clear and practical plans based on key priorities  

  • Tenacious and accountable in driving results with the ability to act in a transparent, consistent, and compliant manner 

  • Ability to understand market trends, financial data, and customer needs and assess new information quickly 

  • Strong communication skills, including presenting concepts and ideas in a clear, concise, and organized manner

  • Ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in his/her belief, and active self-drive

  • Demonstrates humility and approachability in encouraging others to challenge ideas and openly raise issues

  • Creates functional strategies and goals and develops metrics to track and assess the performance

  • A leader who is self-reflective with an attitude of continuous improvement by being open to feedback and self-improvement 


  • Bachelor's degree required with 7+ years of marketing/product management experience with a demonstrated record of success. MBA or advanced degree preferred.

  • 9+ years pharmaceutical industry or related experience preferred. 3+ years' experience in Rare Diseases/Neurology or Neuroscience highly recommended

  • Established knowledge of the US Healthcare system and distribution channels

  • Experience as launch lead for new products and/or new indications

  • Demonstrated experience in Portfolio management with multiple Brands/indications responsibility

  • Understanding of specialty pharmacies activity and dynamics 

  • Demonstrated experience in leading and influencing cross-functional teams


  • Ability to attend internal meetings, conferences, customer visits as needed

  • Overnight travel

  • Travel up to 25% including weekends (during conferences/congresses)

This job posting excludes CO applicants


  • 401(k) with company match and Annual Retirement Contribution Plan

  • Tuition reimbursement Company match of charitable contributions

  • Health & Wellness programs including onsite flu shots and health screenings

  • Generous time off for vacation and the option to purchase additional vacation days

  • Community Outreach Programs

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Cambridge, MA

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Job ID R0029895
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