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Associate Director, Omnichannel Marketing, Dengue

Cambridge, Massachusetts, Zurich, Switzerland

Overview

Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda’s long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole.

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Success

What makes a successful member of our team?

We take action and make decisions by focusing on our four priorities in this order:

  • 1

    Putting the patient
    at the center

  • 2

    Building trust
    with society

  • 3

    Reinforcing our
    reputation

  • 4

    Developing the
    business

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Life at Takeda

  • Our People

    Our people

    To keep delivering new value to patients, we provide growth opportunities for every employee according to their abilities and passions, and together are building a stronger organization.

  • Anders Tellefsen

    Procurement Lead, Northern Europe

    Anders Tellefsen
    “Takeda is a unique place to work as there is no ‘every-day routine’ around here – it’s very a dynamic environment where change of plans and adjustments of approach are the constants... This allows for interesting cross-function collaboration and – if you’re up for it - a high degree of influence on your daily job and workplace.”
  • Yves Leurquin

    Regional Head, Europe, Vaccines

    Susan Tillman
    “Takeda is a great place to work as the company invests in the continuous development of its employees offering training, coaching, mentoring and open exchanges between all levels of the organization. Also, it is fulfilling to know that, within the Vaccine Business Unit, we are developing and delivering innovative vaccines impacting the lives of millions of people around the world.”

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Opportunity

  • Here, you will feel welcomed, respected, and valued as a vital contributor our global team.

  • A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.

  • Since 1781, the values of Takeda-ism (Integrity, Fairness, Honesty, and Perseverance) have guided everything we do—from decision-making to interacting with patients.

  • Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

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Associate Director, Omnichannel Marketing, Dengue

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Job ID R0031829 Date posted 05/11/2021 Location Cambridge, Massachusetts; Zurich, Switzerland

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sPrivacy Noticeand Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as an Associate Director, Omnichannel Marketing - Dengue, in our Cambridge, MA or Zurich, Switzerland office.

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an all-encompassing, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Here, you will be a vital contributor to our inspiring, bold mission. As an Associate Director, Omnichannel Marketing on the Vaccine Business Unit Global Dengue Brand team, you will be empowered to:

  • Help shape and implement the strategic marketing vision for TAK-003 and apply a multi-channel approach to create unique and truly meaningful experiences for our customers aligned to Vaccine Business Unit & TAK-003 strategies that drive business growth and KPIs
  • Leverage a deep comprehension of Health Care Professionals and Patient omnichannel marketing campaigns, modular content, tactics and digital channels, including but not limited to paid media, display, mobile apps, websites, CRM, social media, search, SEO, digital sales aids, and management of omnichannel digital media
  • promote both our endemic & travel markets by creating data-driven omnichannel marketing and content strategies in support of business goals and to drive impact on the business
  • promote the development of a measurement framework using data and analytics to provide customer insights and reports

Accountabilities:

  • Develop strong cross-functional partnership with key internal stakeholders (medical, communications, IT business partners, and LOCs) to enable the execution of the TAK-003 commercial strategy and translate brand strategy into customer (Health Care Professionals & Patient) omnichannel marketing plans
  • Contribute with internal and external cross functional colleagues in developing a capabilities roadmap, with a focus on delivering best in class omnichannel experiences for our customers.
  • Understand Health Care Professionals and Patient behaviors to create engagement strategies and content strategies for omnichannel Health Care Professionals and Patient journeys
  • Translate omnichannel strategies into integrated tactical plans including all possible online and offline touchpoints with customers, including websites, email, display, social, search, SMS, print, direct mail, video, webinars/webcasts, tele-sales, and media strategy
  • Develop a process for efficiently sharing resources that are developed globally in a co-creation methodology with our LOC teams
  • Promote the development of a Vaccine Business Unit modular content approach, build capabilities, competencies internally and externally with LOCs and agency partners
  • Navigate campaigns through medical, legal, regulatory reviews.
  • Create customer engagement strategies and design omnichannel customer journeys by utilizing data to segment customers and assess performance of omnichannel plans, pulling learnings through into insight generation, optimization recommendations and customer journey mapping and activation
  • Generate reports to measure and optimize globally produced assets as well as locally run campaigns
  • Partner with Commercial Analytics and Insights to improve data-driven result making capabilities to support TAK-003 in an omnichannel approach and evaluation of expected ROI of new tools / approaches.
  • Responsible for the day-to-day operations and management of our Digital AOR and other relevant vendor partners
  • Track project deliverables, obtain cost estimates and timing, review SOWs, gather status updates from stakeholders, and identify delivery dependencies and barriers to ensure on-time delivery of tactics
  • Develop omnichannel measurement plans & KPIs in partnership with agency partners, Commercial Analytics, and our LOC teams

Education, Experience & Skills:

  • MBA preferred
  • Minimum 7-10 years of professional skills in vaccines/pharma industry, preferably in multiple geographies, in omnichannel and/or global marketing.  Endemic market, Retail or consumer goods experience is a bonus.  
  • Exposure to multi-country product launch and pre-launch activities and issues.
  • Experience delivering global to local programs/projects and change management
  • Demonstration of capacity for strategic thinking plus strong analysis skills and a creative/innovative approach to problem solving.  Proven ability to work cross-functionally and cross-regionally.
  • Ability to build strong cross-functional partnerships and influence project teams without direct reporting lines; proven influence skills.
  • Ability to synthesize complex information and distil critical customer motivated insights to develop innovative commercial strategies.
  • comprehends key market segments (i.e. providers, patients, payors, distributors and policy makers).
  • Excellent presentation, analytical and communication skills, both written and oral, are required, to synthesize key issues, and convey/persuade constituencies towards specific actions and initiatives.
  • Good decision-making and tactical skills are required in order to develop policy options and recommendations to address issues expeditiously.
  • Should be well organized, highly motivated, process driven and results oriented with the ability to rebalance priorities and assume responsibility in a multi-tasking environment.
  • passionate, self-assured and be able to act independently and demonstrate sound business judgment within the scope of broad guidelines

WHAT TAKEDA CAN OFFER YOU:

  • 401(k) with company match and Annual Retirement Contribution Plan

  • Tuition reimbursement Company match of charitable contributions

  • Health & Wellness programs including onsite flu shots and health screenings

  • Generous time off for vacation and the option to purchase additional vacation days

  • Community Outreach Programs

Empowering Our People to Shine

Discover more at takedajobs.com

No Phone Calls or Recruiters Please.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

Locations

Cambridge, MA

Zurich, Switzerland

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job ID R0031829
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