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Brand & Customer Manager, Onco-hematology

Apply Now Email Me Job ID R0009749 Date posted 06/18/2019 Location: Brussels, Belgium

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Job Description

Role Objective

  • Drive deep understanding of what motivates Oncology patients and the HCPs that care for them including what could cause them to choose Takeda’s products over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges
  • Embed a high customer focus within Oncology team by spending a significant amount of time with customers and placing the customer at the center of every business decision

Accountabilities

Business Strategy and Management

  • Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance;
  • The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including but not limited to:
    • Development and implementation of promotional materials
    • Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance
    • Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media
    • Strategic and tactical lead of Takeda´s congress activities
    • Development and implementation of a relevant patient support services in line with strategic planning
  • Has a strong understanding of the local Oncology market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;
  • Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance.  Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage.  Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities
  • Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;
  • Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan
  • Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, Oncology Brand Team, Takeda country Medical Department, Oncology KAMs, Commercial Excellence and other relevant outsource agencies;

Effective team and cross functional working internally and externally

  • Supports the Oncology BU Head in building and leading a strong brand team and developing team members to equip them for current and future business and career opportunities
  • Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general and with the Oncology Brand Team, Takeda Market Access department and Takeda Medical Department in particular;
  • Partnering with the Oncology KAM team/ Sales force to provide strategic direction in the development of training material and programs;

Financial Management

  • Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
  • Effective budget control and resource management within predefined project budgets;

Communication

  • Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;
  • Ensuring effective communication with all relevant internal and external key stakeholders;
  • Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;
  • Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
  • Implementation of multi-channel innovative communication approaches to customers

Risk Management and controls

  • Supporting the Oncology BU Head in managing the company’s risk profile including, (where appropriate), Code of Conduct and the Health and Safety performance of the business;
  • Assisting the Oncology BU Head in ensuring that appropriate internal controls are in place;
  • Utilizing new market research approaches with business partners to assess business risks and opportunities.  Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities.

Key Capabilities:

  • Business acumen and ability to understand and actively contribute to the management of a P&L
  • Outside thinking rather inside focus; advocating patient and HCP perspective into the organization
  • Crucial that the candidate understands the oncology environment and business model where the brand/s operate including working with a KAM model
  • Willingness to spend high amount of time with customers
  • Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level
  • Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations
  • Innovative, develops new ways of working and uses these to differentiate from competition
  • Strong communicator with the ability to engage both external and internal customers
  • Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals 
  • Personal drive to follow-through plan and excel

Locations

Brussels, Belgium

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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