Omnichannel Engagement Lead - EUCAN

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Omnichannel Engagement Lead - EUCAN



Business Area Overview

The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.

Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential.

Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here.

Success Profile

What makes a successful team member within EUCAN at Takeda?

  • Agile
  • Ambitious
  • Analytical
  • Collaborative
  • Enthusiastic
  • Entrepreneurial

I know that I need to work in a place where I can grow and be challenged, and what motivates me the most is to make a difference. I think what we offer here at Takeda truly helps patients. And it’s important to bring others along on that journey.

Rebecca Yu VP of Patient Value & Access

Believe in your own ability to do the things you want to do. If you do that, things will happen.

Heena Howitt Country Medical Lead Genetic Diseases

The faster we help someone get a true diagnosis of their underlying condition, the faster we can offer a treatment that can help them get back to living their life and improve their future outlook

Christian Downton Business Unit Director Rare Metabolic Diseases

Working at Takeda

  • Inclusive

    Here, you will feel welcomed, respected, and valued as a vital contributor our global team.

  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.

  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.

  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 16 companies to receive Top Global Employer® status for 2021.

  • Work-Life

    Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.

  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

Omnichannel Engagement Lead - EUCAN

Job ID R0039331 Date posted Aug. 13, 2021 Location Berlin, Germany

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Job Description

Role Objective:

We have a new exciting opportunity as Omnichannel Engagement Lead (remote-based). In this role, you will partner with the specific regional (Europe & Canada) brand/commercial teams to develop omnichannel engagement plans for our brands, defining customer engagement journeys and designing omnichannel campaigns, thereby contributing to acceleration OCE capability for EUCAN region and local operating entities. The successful candidate can be remote-based in any of the following European or Canadian locations: Berlin, London, Madrid, Paris, Rome or Toronto.

Key Accountabilities:

  • Translate brand strategies into customer engagement journeys and support the design of omni-channel campaigns that can be implemented across LOCs easily and efficiently

  • Collaborate with other OCE Leads to ensure campaigns are created in a consistent manner based on a clear set of principles to allow for a seamless local deployment

  • Design campaigns in close collaboration with other functions involved in omnichannel engagement (e.g. Digital, Insights and Analytics etc.)

  • Develop, adapt and promote sharing of brand content and services for use across digital and face-to-face channels

  • Define campaign metrics and KPIs, incl. close collaboration on design of I&A dashboards and regular tracking and reporting of the omnichannel campaigns effectiveness 

  • Propose omni-channel campaign updates once the performance is below plan

  • Support LOCs ( in the campaign roll-out and implementation)

  • Support development of OCE capabilities at LOC level

  • Act as a subject matter expert on omnichannel engagement 

  • Monitor market and competitor activities in area of omnichannel engagement with customers 


Berlin, Germany

DEU - Berlin Remote, FRA - France - Paris, GBR - London Remote, Madrid, Spain, Rome, Italy, Toronto, Canada

Worker Type


Worker Sub-Type


Time Type

Full time

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We take action by focusing on our four priorities

  • Create an exceptional people experience
  • Responsibly translate science into highly innovative, life-changing medicines and vaccines
  • Protect our planet
  • Unleash the power of data and digital

About our location

Berlin, Land Berlin

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