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Omnichannel Engagement Lead - EUCAN
Business Area Overview
The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.
Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential.
Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here.
What makes a successful team member within EUCAN at Takeda?
I know that I need to work in a place where I can grow and be challenged, and what motivates me the most is to make a difference. I think what we offer here at Takeda truly helps patients. And it’s important to bring others along on that journey.Rebecca Yu VP of Patient Value & Access
Believe in your own ability to do the things you want to do. If you do that, things will happen.Heena Howitt Country Medical Lead Genetic Diseases
The faster we help someone get a true diagnosis of their underlying condition, the faster we can offer a treatment that can help them get back to living their life and improve their future outlookChristian Downton Business Unit Director Rare Metabolic Diseases
Working at Takeda
Here, you will feel welcomed, respected, and valued as a vital contributor our global team.
A strong, borderless team, we strive together towards our priorities and inspiring mission.
Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
Recognized for our culture and way of working, we’re one of only 16 companies to receive Top Global Employer® status for 2021.
Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.
Omnichannel Engagement Lead - EUCAN
We have a new exciting opportunity as Omnichannel Engagement Lead (remote-based). In this role, you will partner with the specific regional (Europe & Canada) brand/commercial teams to develop omnichannel engagement plans for our brands, defining customer engagement journeys and designing omnichannel campaigns, thereby contributing to acceleration OCE capability for EUCAN region and local operating entities. The successful candidate can be remote-based in any of the following European or Canadian locations: Berlin, London, Madrid, Paris, Rome or Toronto.
Translate brand strategies into customer engagement journeys and support the design of omni-channel campaigns that can be implemented across LOCs easily and efficiently
Collaborate with other OCE Leads to ensure campaigns are created in a consistent manner based on a clear set of principles to allow for a seamless local deployment
Design campaigns in close collaboration with other functions involved in omnichannel engagement (e.g. Digital, Insights and Analytics etc.)
Develop, adapt and promote sharing of brand content and services for use across digital and face-to-face channels
Define campaign metrics and KPIs, incl. close collaboration on design of I&A dashboards and regular tracking and reporting of the omnichannel campaigns effectiveness
Propose omni-channel campaign updates once the performance is below plan
Support LOCs ( in the campaign roll-out and implementation)
Support development of OCE capabilities at LOC level
Act as a subject matter expert on omnichannel engagement
Monitor market and competitor activities in area of omnichannel engagement with customers
LocationsBerlin, GermanyDEU - Berlin Remote, FRA - France - Paris, GBR - London Remote, Madrid, Spain, Rome, Italy, Toronto, Canada
Time TypeFull time
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We take action by focusing on our four priorities
- Create an exceptional people experience
- Responsibly translate science into highly innovative, life-changing medicines and vaccines
- Protect our planet
- Unleash the power of data and digital
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