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Product Manager

Apply Now Email Me Job ID SR0041679 Date posted 09/16/2019 Location: Amsterdam, Netherlands


  • • Create, maintain, and increase brand awareness and loyalty among customers to a specific product.
  • • Lead the cross-functional team through strategic planning process, from analysis to strategy development and to implementation.
  • • Uncover customer insights and deliver innovative marketing campaigns


  • • Lead the cross functional brand team to develop and implement innovative growth strategies; Align the brand team, the field teams and the senior management around the brand’s direction, choices and tactics
  • • Identify and Implement multi-channel engagement strategies and solutions including digital, mailings & newsletter, media & PR activities for all customers in line with the strategic plan and compliance
  • • Manage marketing campaigns across print, promotional materials, congresses and online platforms; ensure high standard to meet customers’ expectations and to build the credibility of brand
  • • Collect and analyze data and insights on market dynamics, customer trends, brand positioning and competitors’ activities. Establish and assess KPIs for brand awareness, adoption and advocacy
  • • Lead and manage end to end new indications’ launches and other brand life cycle events
  • • Support the forecasting & planning process by providing insights on the market trends and growth opportunities


Critical Skills and Competencies

  • • Strategic Approach: Balances between the long-term vision while driving the short-term goals
  • • Analytical thinking: Ensures that all marketing activities are based on solid insights and are being constantly optimized through well defined KPIs.
  • • Project management: Masters agility and effectively juggles between tasks leading the brand team through complex projects
  • • Collaboration: Builds a collaborative network of relationships with people in a variety of functions and roles, and leverages formal and informal networks to accomplish goals. Promotes shared responsibility for getting things accomplished across our organization. Drive for Results: Holds self and others accountable for delivering on commitments that align with our short- and long-term goals, never forgetting the end result is to help patients through innovation in medicine
  • • Engage Others- Communicate with Impact: Motivates and influences others to gain support for ideas, strategies and actions in service to providing superior pharmaceutical products to patients; provides appropriate background so that messages are meaningful with audiences
  • • Customer & Patient centricity: Focuses on customer experience and satisfaction and delivers a quality service or product to the agreed standards; understands the unmet needs of the patients
  • Experience with new innovative technologies like Augmented reality

Experience and Education

• HBO, Marketing, Commercial Economics, E-Commerce or Communication

• Minimum 5 years work experience in pharmaceutical industry (Rx market) as Product Man-ager

• Experience in product life cycle management (launches, LOE management, etc.)

• Proven track record of managing complex cross functional projects in matrix organization

• Deep knowledge of health care system, especially hospital

• Excellent understanding of marketing and sales, including new marketing techniques

• Proven knowledge of commercial processes/business acumen

• Knowledge of standards, procedures, policies and codes of conduct of Pharmaceutical Market

• Outstanding communication skills and ability to influence without authority

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

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