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Product Manager Genetic Diseases

Apply Now Email Me Job ID SR0038447 Date posted 07/31/2019 Location: Almaty, Kazakhstan

Market Analysis / Feedback

  • Commission market research
  • Review internal & external market data
  • Review relevant journals and articles
  • Gather information through field contact

Contribution to Strategy and Objectives

  • Formulate marketing strategies with a market and competitor based rationale in line with global strategies
  • Present strategies to sales team and senior Asia-Caucasus Cluster management team to gain endorsement

Development/implementation of Promotional Plan

  • Develop promotional plan based on strategy and work cohesively with the sales team to achieve desired results, such as, but not limited
  • Obtain appropriate approval for promotional materials with relevant department and stakeholders
  • Effectively plan and conduct functional meetings with sales team
  • Effective test materials and communication tools with sales team and customers
  • Assess outcomes and provide feedback on activities related to implementation of promotional plans
  • Assessment of sponsorships, meeting requests, etc
  • Ensure organisation of participants and materials for events

Digital Marketing Planning

  • Develop, implement, track and optimize digital marketing campaigns across all digital channels
  • Measure and report on the performance of all digital marketing campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with agencies and other vendor partners to create landing pages and optimize user experience

Product Planning

  • Develop and recommend marketing position, priorities, growth forecast and inventory forecast of products
  • Contribute to budget planning or strategic review meetings

Cost/Budget Control

  • Manage A&P budget
  • Accurate forecast of inventory

Product Champion

  • Formulate and effectively communicate product launch plans & implementations
  • Represent the product in all parts of the business ensuring effective cross-function collaboration among registration, medical, sales and marketing
  • Maintain an updated and detailed product information and literature regarding products, disease states and treatment options of products and its competitors
  • Provide product advice and information to internal and external customers as required
  • Develop comprehensive product training manual for the product
  • Develop presentations for training programs covering:
  • Product features and benefits
  • Information on competitor comparison
  • Market review
  • Deliver product training to the sales force as required
  • Field visits and conduct field work with representatives on a monthly basis

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda’s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

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