Head of Marketing Acquisition

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Job Description

About BioLife Plasma Services

Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we’ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.  

This position is currently classified as “hybrid” in accordance with Takeda’s Hybrid and Remote Work policy.

BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd.

Accountabilities

• Grow awareness of BioLife and of plasma donation overall and create consumer advocacy, inspiring plasma donation evangelism
• Develop and execute comprehensive donor acquisition strategies aligned with business objectives, leveraging a mix of traditional media, social media, and digital tactics to drive measurable results
• Drive plasma donation center performance through center segmentation, re-segmentation, and counter strike activities and strategies
• Explore and implement innovative marketing tactics to maximize donor acquisition and volume growth
• Lead the identification and prioritization of target donor segments, conducting thorough market research and analysis to understand donor behaviors, preferences, and trends, thereby informing strategic decision-making
• Continuously monitor, analyze, and optimize campaign performance and ROI across various channels, utilizing data-driven insights and A/B testing methodologies to refine tactics, enhance targeting, and improve campaign effectiveness
• Establish and maintain key performance indicators (KPIs) and reporting mechanisms to track progress towards acquisition goals, regularly communicating insights and recommendations to senior management to inform strategic decision-making and resource allocation
• Lead and mentor a high-performing marketing team, providing guidance on campaign execution across various channels
• Collaborate cross-functionally with customer experience, customer service, operations, technology, and forecasting teams to ensure marketing efforts support business growth
• Manage key agency relationships and ensure efficiency and effectiveness across marketing spend

Dimensions & Aspects

• Lead the development and execution of integrated marketing campaigns across various channels, including traditional and digital media, social media, and out-of-home/experiential marketing
• Ensure that messaging, creative assets, and donor segmentation align with acquisition objectives and brand guidelines
• Conduct regular performance reviews of ongoing marketing campaigns across various channels to assess their effectiveness and identify areas for improvement
• Monitor social media channels and engage with followers to foster community engagement, respond to inquiries, and address customer feedback promptly, maintaining a positive brand image and driving brand advocacy
• Analyze website traffic and user behavior data using tools such as Google Analytics or similar platforms to identify opportunities for optimization, such as improving site speed, enhancing user experience, or refining keyword targeting for SEO
• Coordinate with internal stakeholders and external partners, such as advertising agencies or media vendors, to negotiate contracts, manage budgets, and ensure timely delivery of campaign assets and materials
• Lead brainstorming sessions and strategy meetings with the marketing team to generate new ideas, test hypotheses, and explore innovative approaches to donor acquisition
• Provide guidance and support to team members, offering feedback on their work, troubleshooting issues, and facilitating professional development opportunities to enhance their skills and knowledge
• Prepare and present regular reports on key performance metrics, campaign results, and actionable insights to senior management, demonstrating the impact of acquisition efforts on business objectives and informing strategic decision-making
• Continuously monitor and optimize advertising budgets and spending allocations across channels to maximize ROI, reallocating resources as needed based on performance data and shifting market dynamics

Key Skills, Abilities, and Competencies

• Proven ability to collaborate, establish trust and demonstrate a high level of humility, integrity and discretion
• Significant experience working with and/or leading cross-functional and global teams
• Ability to build strong relationships and interact with all levels within the organization, including top leadership
• Demonstrated executive presence and experience managing high-touch relationships and highly sensitive business matters involving strategy and planning
• Strong organization skills, ability to influence and negotiate competing priorities with success
• Strong interpersonal skills reflecting cultural awareness and sensitivities, unique ability to manage group/team dynamics, and conflict resolution
• Polished communications and presentation skills, including written and oral communication of executive level information and recommendations; global and cross-functional communications
• Strong analytical and decision-making ability, including ability to synthesize complex and diverse inputs to a problem, and recommend solutions/ preferred options
• Able to challenge project assumptions in order to resolve conflicts, optimize schedule, costs and quality and ensure alignment of asset goals and objectives
• Fluency (spoken and written) in English

Living our leadership behaviors is a basic expectation for Takeda leaders that include:

• Focusing on few priorities
• Inspiring and enabling people
• Elevating the capabilities of our organization
• Demonstrating strategic enterprise thinking
• Fairness
• Integrity
• Honesty
• Perseverance
• Putting the Patient at the Center
• Building Trust with Society
• Reinforcing our Reputation
• Developing the Business
• Effective Coaching and Counseling Skills

Complexity and Problem Solving

• Routinely requires high level of problem-solving capability and business acumen
• Ability to balance competing priorities: quickly and objectively drives the team towards a path which maximizes value
• This role requires the incumbent to rationalize both strategically and tactically, and be able to present clear recommendations and risks to senior leaders and key stakeholders

Internal and External Contacts

• Job is accountable to BioLife Head of Marketing. Primary interaction will be with BioLife Marketing, Operations,  functional heads, and other BioLife team members within headquarters and plasma centers.

Education and Experience Requirements

• Bachelor's degree in marketing, business, or a related field; a Master's degree or MBA may be preferred, particularly if it includes coursework or specialization in digital marketing, media management, or related disciplines
• Proven track record of at least 12-15 years in media, marketing strategy, or related roles
• Ideal candidate should possess a combination of hands-on experience, strategic vision, and deep expertise in media planning and execution, along with a solid educational foundation to support their leadership role in driving customer acquisition initiatives effectively
• Strong analytical skills and proficiency in data analysis tools and techniques; hands-on experience with marketing attribution and channel performance analysis
• Strong leadership skills, with experience leading and developing high-performing teams on leading global brands
• Excellent analytical and problem-solving abilities, with a strategic mindset and ability to translate consumer insights and data into actionable marketing strategies
• Strong business acumen and financial understanding to assess marketing ROI and optimize resource allocation
• Effective communication and collaboration skills to work cross-functionally and build relationships with internal stakeholders and external partners.
• Proven ability to identify emerging trends and market and competitive opportunities, translating them into effective acquisition strategies
• Entrepreneurial mindset with a passion for driving innovation, exploring new marketing approaches, and capitalizing on market disruptions
• Expert in Microsoft applications (i.e., PowerPoint, PowerBI, Excel, Word, SharePoint, Outlook, Teams, etc.)

Other Job Requirements

• Est. 15% travel (may include global travel) to effectively interact with team members at offsite meeting locations, collection centers, labs and manufacturing facilities
• Est 15% of role may require working during non-traditional hours

BioLife Compensation and Benefits Summary

For Location:

U.S. Base Salary Range:

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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